Article
Chat vs. Traditional Compatibility
Every MX8 survey instrument renders in both the chat and traditional styles, and the style is set once per survey in the Theme tab. This reference summarizes how each instrument behaves in each mode and which style we recommend when you have a choice.
For background on the two styles and when to choose between them, see Traditional or Chat based survey experience?.
How to read this table
- Chat and Traditional columns describe how the instrument is laid out in each style.
- Recommended flags the style we generally prefer for that instrument. "Either" means both styles work well.
- Grid-style instruments render row-by-row in chat. They are fully functional, but with many rows they can feel repetitive and add length to the survey — prefer the traditional style when grids dominate the questionnaire.
Compatibility Matrix
| Instrument | Chat behavior | Traditional behavior | Recommended |
|---|---|---|---|
| Select | Single-question conversational prompt with tap-to-select options | Standard radio list or button group | Either |
| Multi-select | One prompt with tap-to-toggle options | Checkbox list | Either |
| Rating | Single rating prompt (slider, button, or star) | Inline rating control | Either |
| Net Promoter Score | 0–10 scale as a single prompt | Standard 0–10 scale row | Either |
| Number | Inline numeric input in the chat thread | Numeric field on the page | Either |
| Text | Message-style open-end input | Text area on the page | Either |
| Ranking | Drag-and-drop or tap-to-rank with anchor labels | Grid or stacked ranking, optimized for larger viewports | Either — chat for short lists, traditional for long ones |
| This or That | Each pair shown as its own row with two side-by-side options | All pairs displayed simultaneously in a grid | Chat for engagement; Traditional when there are many pairs |
| This or That Rating | Each comparison shown one at a time | Multiple comparisons laid out together | Chat |
| MaxDiff | Two passes per set (one per label, e.g. "Least" then "Most") | Each set shown once with both labels side by side | Traditional — especially with many sets; chat works but doubles the prompts |
| Grid Rating | Each row presented individually with its rating control | Full grid: rows as items, columns as ratings | Traditional |
| Grid Select | Each row shown as a vertical block | Tabular grid with rows and columns visible at once | Traditional |
| Multi-select Grid | One row at a time, with checkboxes or buttons per row | Grid with rows and columns visible simultaneously | Traditional |
| Numeric Grid | Each row shown with numeric inputs for its columns | Full grid with scrollable columns and autosums | Traditional |
| Text Highlighter | Passage rendered in the chat bubble; respondent drags to highlight | Passage rendered on the page; respondent drags to highlight | Either |
| Consent | Consent message delivered conversationally with accept control | Consent screen with accept control | Either |
| Kid Picker | Guided multi-step prompts (count → ages → genders → availability) | Sequential screens and compact multi-field forms | Chat — the guided flow maps naturally to the conversational style |
| Get All Children | Three-step flow: count → ages → genders | Sequential screens with optional summary list | Chat |
| Location | Inline location prompt | Standard location prompt | Either |
| Secure Video Player | Video fills most of the screen; dial, if used, appears beneath or beside | Video plays centered or fullscreen; dial appears on the right or bottom | Either — both support DRM playback and dial testing |
| Show Message | Message shown as a chat bubble | Message shown on a page | Either |
| Show Image | Image shown in the chat thread | Image shown on the page | Either |
| Show Embedded Content | Embedded content rendered inline | Embedded content rendered on the page | Either |
Practical guidance
- If your questionnaire is dominated by grids or a large MaxDiff, choose the traditional style. The grid instruments were designed to be seen as a whole, and running them row-by-row in chat adds length without adding insight.
- If your questionnaire is mostly single-answer, rating, and open-end questions, choose the chat style. You will typically see faster completion, higher completion rates on mobile, and lower rates of poor-quality responses — see the head-to-head numbers.
- If your questionnaire is mixed, pick the style that fits the majority of the critical questions. Because the style is set per survey, it is often worth splitting long studies with very different sections into separate surveys linked by a pass-through.