Latest
How-ToThe Ad-Tech-to-Research Translation Guide
If you live in ad-tech dashboards, survey research can sound like another language. Most of it maps to jobs you already know: testing, targeting, lift, and signal quality.
Latest updates from the team
Industry Trends
Research on the market forces reshaping insight work, from weaker passive signals to faster campaign cycles and changing research team structures.
Browse Industry Trends →Research Insights
Practical analysis for insights leaders, marketers, and researchers making decisions about automation, respondent quality, reporting, and research economics.
Browse Research Insights →How-To
Step-by-step guidance for teams using MX8 Labs to design studies, automate workflows, analyze results, and turn findings into decisions.
Browse How-To →Press & Media
Coverage, announcements, and external perspectives on MX8 Labs, survey research, and the changing market research industry.
Browse Press & Media →Company News
Product launches, platform updates, leadership news, and new capabilities from the MX8 Labs team.
Browse Company News →How-To
Keep Your Process. Lose the Busywork.
Adopting a modern platform shouldn't mean redesigning how your agency works. The steps worth automating are largely the ones you already outsource. No rip-and-replace.
Industry Trends
Why Your Attribution Model Over-Credits What It Can Still See
Multi-touch attribution doesn't just have gaps. It has a direction. It systematically over-credits the channels it can still see, and that bias is steering your budget.
Industry Trends
The Squeeze: More Studies, Faster, for Less, and the Way Out
Agencies are caught between clients who want more for less and a cost base that won't bend. The trap is real, and it isn't your team. It's the legacy way of working.
How-To
Brand Lift Without the Six-Week Wait
The traditional brand-lift study lands after the campaign ends, which makes it a report card. Run it live, against a control, and it becomes a steering wheel.
How-To
The Insight Layer Your Ad Stack Is Missing
Your ad stack is brilliant at measuring what happened and silent on why. The missing layer is a real person's direct answer, fast enough to run inside a campaign.
Industry Trends
Know Your Non-Converters: The Audience Your Pixel Never Sees
Your analytics describe the few percent who bought. The 97% who didn't are invisible to the pixel, and they're where your growth is hiding.
How-To
Survey Your Own Customers: First-Party Data on MX8 Labs
Skip the clunky export-and-blast workflow. Upload your customer file to MX8 Labs and get trackable links, pre-filled data, and richer reporting all in one place.
How-To
Message Testing Before You Spend a Dollar on Media
Most teams discover their best message after the campaign, by watching which ad won. You can find it first, in a day, before any media is committed.
Research Insights
Replacing Your $200K Tracker with a $40K Always-On Program
Brand trackers are the single biggest line item in most research budgets. The economics of always-on monitoring make the traditional model hard to justify.