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How-ToBrand Lift Without the Six-Week Wait
The traditional brand-lift study lands after the campaign ends, which makes it a report card. Run it live, against a control, and it becomes a steering wheel.
How-To
How-To
The Insight Layer Your Ad Stack Is Missing
Your ad stack is brilliant at measuring what happened and silent on why. The missing layer is a real person's direct answer, fast enough to run inside a campaign.
How-To
Survey Your Own Customers: First-Party Data on MX8 Labs
Skip the clunky export-and-blast workflow. Upload your customer file to MX8 Labs and get trackable links, pre-filled data, and richer reporting all in one place.
How-To
Message Testing Before You Spend a Dollar on Media
Most teams discover their best message after the campaign, by watching which ad won. You can find it first, in a day, before any media is committed.
How-To
How to QA Your Survey Using Claude or ChatGPT
Export your respondent transcripts as Markdown, hand them to Claude or ChatGPT, and find survey issues in minutes instead of hours.
How-To
Build a Research Deck with Claude and MX8 Labs
Point Claude at your PowerPoint template and the MX8 Labs MCP connector, and watch a finished research deck assemble itself in your brand, with your charts, from your data.
How-To
How to Automate Report Writing with MX8 Labs and Deliver Smarter Insights, Faster
Market research doesn’t end with data collection. In many ways, it begins there... at the intersection of analysis and communication, where raw numbers become actionable insights. But while writing reports is central to the value researchers deliver, it’s often one of the most time-consuming and repetitive tasks. MX8 Labs is changing that. With AI at its core, our platform makes reporting faster, more accurate, and infinitely more scalable. Here’s how.
How-To
Maximizing Efficiency in Market Research: A Practical Guide to Calculating ROI with AI
Adopting an AI-driven platform in market research brings significant improvements in speed and scalability, but it’s the return on investment (ROI) that often captures leadership’s attention. Calculating ROI for an AI platform involves understanding the direct cost savings from reduced staffing and increased efficiency, as well as the indirect benefits like faster project delivery and higher data accuracy. Let’s explore a sample scenario to illustrate how an AI-driven platform can drive meaningf
How-To
DIY Market Research: A Step-by-Step Guide for Using MX8 Labs
Whether you're a freelance researcher or an in-house professional at a brand, the ability to conduct your own market research efficiently can significantly enhance your strategic insights. MX8 Labs, with its robust AI-driven platform, simplifies the process of designing, running, and analyzing consumer surveys. Here's a practical step-by-step guide to harnessing the full power of MX8 Labs for your market research needs.
How-To
Demo Video: Survey Programming
Survey programming takes a long time on most platforms and we wanted to demonstrate just how easy it on MX8 Labs. Take a look at the video we made with our friends at Synthesia: Let us know what you think? \[contact-form-7 id="2d9c978" title="Sales contact form"]