MaxDiff Design Tool

Build a reproducible MaxDiff design, review reporting-aligned diagnostics, and export programming-ready task sets.

1. Study setup

Study nameUsed in the saved state and design export.Question

Least labelMost label

Items, one per line14 items entered. Labels must be unique.

Tasks per respondentEach respondent sees every generated task.Items per taskUse 4–5 where possible. Two-item tasks are not supported.

Respondent experience

Randomize items within each taskRandomize least/most label order

AnchoringAnchoring converts relative preference into an absolute acceptability read. Choose one method; direct is quicker and provides an explicit classification for every item.

Save or import JSON

Import JSON

Generate a valid setup to see the design diagnostics and task sets.

3. Export design

Generate a design in section 2 to enable export.