Case Study

Mado Dynamic: from two months per study to two days.

Ahead of a retail launch, Mado Dynamic needed to understand a category, sharpen its messaging, and pick the headlines that would stop a shopper in the aisle. CEO Andrew Einaudi programmed the surveys himself on MX8 Labs and ran six tests back to back.

Run this studyExplore Concept Testing

Decision and time constraint

  • Mado Dynamic is bringing a new generation of window coverings to market: easy to buy, easy to install, no wall damage, no installers.
  • Earlier agency studies took a month to negotiate and another month to field. The insights were valuable, but the cycle was too slow and too expensive for a company still shaping its product and pitch.
  • The team needed category understanding, tested messaging, and tested retail headlines before launch, on a founder's budget and a founder's timeline.

What MX8 Labs enabled

  • Surveys programmed by the CEO himself, with minimal help from MX8 Labs.
  • Rapid iteration: field a test, read the results in two days, adjust, field the next one.
  • Six sequential tests, from category perceptions to messaging to retail headline testing, in a month or two.
MetricBefore MX8 LabsWith MX8 Labs
Time per studyAbout a month to negotiate, then about a month in fieldResults back in two days
Who programs the surveyThe agencyThe CEO, with minimal help from MX8 Labs
Research cadenceOccasional one-off studiesSix sequential tests in a month or two

Source: MX8 Labs customer interview with Andrew Einaudi, CEO of Mado Dynamic, 2026.

What the research changed

The first studies were exploratory: how people think about the category, how they feel about installation and measurement, and how common the pain actually is. The answer was both confirming and surprising. In Mado Dynamic's surveys, 59% of people fear damaging their walls, and measuring the window is a big enough problem that many won't buy a shade themselves at all.

That finding reshaped the messaging. The team then ran a second round of tests to see how the new messaging moved purchase intent and understanding of the product. The final round was headline testing for retail: when someone walks past the product on a shelf, which line makes them understand what it is and why it matters to them?

Each round informed the next. Because every test came back in two days rather than two months, the whole sequence of six studies fit inside the window a single agency project used to take.

In his words

  • “A month of negotiating and then a month of actually running the survey was taking too long, too much resource, and too much cost.”
  • “I could program it myself, or with minimal help from MX8, run some quick rapid test iterations, and the results coming back in two days is fantastic.”
  • “We had six tests that we wanted to run. We ran them sequentially and got a ton of data in a month or two.”
  • “I've recommended MX8 to entrepreneurs, because if you can get meaningful customer insight at the inception of a problem, you can refine your pitch and your product before you even raise a dollar.”

Testing before you launch?

Use the MX8 Labs Research Platform to test your category, messaging, and headlines in days, not months.

Run this studyRead the Wunderkind case study