Case Study

Mado Dynamic: from two months per study to two days.

Ahead of a retail launch, Mado Dynamic needed to understand a category, sharpen its messaging, and pick the headlines that would stop a shopper in the aisle. CEO Andrew Einaudi programmed the surveys himself on MX8 Labs and ran six tests back to back.

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Decision and time constraint

  • Mado Dynamic is bringing a new generation of window coverings to market: easy to buy, easy to install, no wall damage, no installers.
  • Earlier studies took a month to commission and another month to field. The insights were valuable, but the cycle was too slow and too expensive for a company still shaping its product and pitch.
  • The team needed category understanding, tested messaging, and tested retail headlines before launch, on a founder's budget and a founder's timeline.

What MX8 Labs enabled

  • Surveys programmed by the CEO himself, with minimal help from MX8 Labs.
  • Rapid iteration: field a test, read the results in two days, adjust, field the next one.
  • Six sequential tests, from category perceptions to messaging to retail headline testing, in a month or two.
MetricBefore MX8 LabsWith MX8 Labs
Time per studyAbout a month to negotiate, then about a month in fieldResults back in two days
Who programs the surveyPreviously commissioned externallyThe CEO, with minimal help from MX8 Labs
Research cadenceOccasional one-off studiesSix sequential tests in a month or two

Source: Andrew Einaudi’s customer interview, published September 13, 2026. The two-day result is his reported experience; turnaround depends on study design and respondent availability.

What the research changed

The first studies were exploratory: how people think about the category, how they feel about installation and measurement, and how common the pain actually is. The answer was both confirming and surprising. In Mado Dynamic's reported surveys, 59% of respondents feared damaging their walls, and measuring the window is a big enough problem that many won't buy a shade themselves at all.

That finding reshaped the messaging. The team then ran a second round of tests to see how the new messaging moved purchase intent and understanding of the product. The final round was headline testing for retail: when someone walks past the product on a shelf, which line makes them understand what it is and why it matters to them?

Each round informed the next. Einaudi reports two-day results, which helped the whole sequence of six studies fit into a month or two.

The customer’s account

Andrew Einaudi explains how early category research shaped the product story, followed by message and retail-headline tests. He programmed the studies with minimal help and used each result to refine the next question.

Read the interview summary

Andrew Einaudi describes testing a new window-covering product before retail launch. He programmed surveys himself with minimal help, using early findings about installation and measurement to refine the messaging. Later studies tested purchase intent, product understanding, and retail headlines. He reports running six tests sequentially over a month or two and getting results back in two days. Those timings are specific to Mado Dynamic’s studies.

Andrew Einaudi, CEO, Mado Dynamic. Published . Watch the full interview on YouTube.

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