Custom research, easier to run.
Custom routing, specialist methods and client questions can make even a familiar study a substantial production job. Program the questionnaire, test the routing and analyze the results in the MX8 Labs Research Platform, with MaxDiff, conjoint and video dial questions built in.
Book a demoBuild around the questionnaire.
Custom questions, built-in methods and reporting in the same project.
Routing and validation
Program eligibility rules, conditional routing, calculated variables and custom validation.
MaxDiff, conjoint and dial testing
Add specialist methods alongside your screeners and custom follow-up questions.
Analysis and reporting
Compare audience cuts, code open ends and draft reports in the same project.
Test your survey. Inspect your results.
Catch programming issues before launch, then review the outputs before they reach your client.
Every question and answer, in the order each test respondent saw them.
Explore test historyInspect the paths your tests actually took.
Open a test attempt to see its questions, answers and timestamps in order. Compare a failed test with a later fix, with the history grouped by saved survey version.
Simulated responses help reveal programming issues and termination patterns. Review rare paths yourself, and use real respondent data for the research results.
Review report drafts with the study in view.
Inspect the questions, fieldwork and reporting in the same project. Use chat assistance to work through the study and prepare a report draft for your team to review.
Keep the instrument and analysis connected.
AI automation with human judgment.
AI programs the survey, codes open ends and drafts reports. Your team chooses the research design, checks the analysis and makes the client recommendations.
See how survey automation handles programming, QA, fieldwork and reporting. Survey length and respondent count determine the quote.
See how Wunderkind moved from two annual anchor reports to 24+ surveys by August 2025, or read how agencies can relieve production pressure.
Running on a legacy platform?
Looking for a Decipher alternative or a Qualtrics alternative? See how programming, QA, fieldwork, and reporting work on the MX8 Labs Research Platform, then bring your agency's workflow to a demo. The switching guides also explain how to evaluate a study alongside your current process before moving live work.