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Research InsightsAgentic Research Isn't About Replacing Researchers, It's About Giving Them Superpowers
The agent revolution is the researcher's best opportunity in a decade.
Latest updates from the team
Industry Trends
Five Research Roles That Are Changing (and Two That Are Disappearing)
The cost savings from automation aren't just about eliminating positions. They're about eliminating the type of work that burns people out.
Research Insights
The $400,000 Researcher: Rethinking What Your Talent Costs (and What It's Worth)
Your most expensive talent is doing your lowest-value work. AI automation flips that ratio.
Industry Trends
From 12 Weeks to 12 Hours: The Dollar Value of Speed in Research
Speed isn't just convenient. It has a calculable dollar value. Here's how to measure it.
Company News
Advanced Analytics Without the Wait
The first piece of "Advanced Analytics" you don't have to export, wait for, or run in a second tool. Hierarchical Bayes for MaxDiff and conjoint is now native in MX8.
Research Insights
What Market Research Actually Costs in 2026: A Transparent Breakdown
A line-by-line look at where your research budget actually goes and where AI automation is compressing costs.
Research Insights
Five Research Tasks You Should Let an AI Agent Handle Today (And Three You Shouldn't)
Knowing what to automate matters more than automating everything.
Industry Trends
When the Research Budget Doesn't Grow But the Demands Do
Most insights teams are being asked to do more with less. The economics of traditional research make that nearly impossible. Here's what's actually changing.
Research Insights
See Exactly Where Your Content Lands: Dial Testing on MX8
Dial testing reveals the precise moments your audience engages, loses focus, or gets confused. What used to require expensive in-person facilities is now available in MX8.
Research Insights
Synthetic Data vs. Real Respondents: When to Use Which (and When to Use Both)
The battle between synthetic and real isn't about choosing a side. It's about designing the smartest research architecture for your specific question.