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Industry TrendsAs research teams grow, "everyone can do everything" stops being a feature and starts being a risk. Here's how role-based access changes how research platforms work at enterprise scale.
Research on the market forces reshaping insight work, from weaker passive signals to faster campaign cycles and changing research team structures.
Browse Industry Trends →Practical analysis for insights leaders, marketers, and researchers making decisions about automation, respondent quality, reporting, and research economics.
Browse Research Insights →Step-by-step guidance for teams using MX8 Labs to design studies, automate workflows, analyze results, and turn findings into decisions.
Browse How-To →Coverage, announcements, and external perspectives on MX8 Labs, survey research, and the changing market research industry.
Browse Press & Media →Product launches, platform updates, leadership news, and new capabilities from the MX8 Labs team.
Browse Company News →Dashboards show what happened. Insights explain why it matters and what to do about it. Most research teams have confused the two.
MaxDiff is one of the most powerful preference ranking methods in research. It used to require specialty software and a stats team. Now it doesn't.
The API is the most important feature no one talks about.
International research is where costs balloon fastest. It's also where AI-assisted platforms deliver the most dramatic savings.
Nielsen puts creative at roughly 56% of a campaign's sales lift, more than targeting or media. So why is it the one variable most teams still pick on instinct?
The cost of inaction isn't zero. It's just invisible.
Chat is our in-product AI assistant. It can now draft changes to the survey, report, or insight you have open, with every edit reviewed and applied by you.
A fill-in-the-blank framework you can adapt and submit to your CFO this quarter.
The behavioral signals digital marketers have optimized on for fifteen years are fading all at once. The most durable input left is the one most teams have skipped: asking real people, fast enough to act on.
