Research Insights
AI-First Doesn't Mean Skipping the Reporting Craft
Researchers don't judge a platform on its AI demo. They judge it on whether they can ship the report at the end. Most AI-first tools lose them on the reporting step.
Latest updates from the team
Research Insights
Exposure Analysis Belongs in the Survey, Not After It
Most ad-effectiveness teams treat exposure history as something to join in after fieldwork. That's why their lift studies measure averages instead of dose, recency, and decay.
Company News
Your Data Stays Where You Need It: Data Residency on MX8 Labs
Enterprise and regulated organizations can now choose where their survey data lives. MX8 Labs supports regional data hosting in the US and EU.
Industry Trends
Who Sees What: Fine-Grained Permissions for Research Teams
As research teams grow, "everyone can do everything" stops being a feature and starts being a risk. Here's how role-based access changes how research platforms work at enterprise scale.
Research Insights
Why Your Dashboard Isn't an Insight
Dashboards show what happened. Insights explain why it matters and what to do about it. Most research teams have confused the two.
Research Insights
MaxDiff Without the Complexity
MaxDiff is one of the most powerful preference ranking methods in research. It used to require specialty software and a stats team. Now it doesn't.
Research Insights
The Research Agent Stack: Why Most Platforms Can't Be Automated (And What Changes When One Can)
The API is the most important feature no one talks about.
Research Insights
Scaling Global Research Without Scaling Your Team
International research is where costs balloon fastest. It's also where AI-assisted platforms deliver the most dramatic savings.
Research Insights
Creative Drives 56% of Your ROI. Stop Guessing Which Creative.
Nielsen puts creative at roughly 56% of a campaign's sales lift, more than targeting or media. So why is it the one variable most teams still pick on instinct?
Industry Trends
The Hidden Cost of Not Automating: What You're Losing by Waiting
The cost of inaction isn't zero. It's just invisible.