How-To
How to QA Your Survey Using Claude or ChatGPT
Export your respondent transcripts as Markdown, hand them to Claude or ChatGPT, and find survey issues in minutes instead of hours.
Latest updates from the team
Company News
Voice Surveys Are Here: Talk to Your Respondents (Literally)
AI voice surveys bring the depth of a phone interview at a fraction of the cost. We think the technology is ready. Here's what that means for research and what to watch out for.
How-To
Build a Research Deck with Claude and MX8 Labs
Point Claude at your PowerPoint template and the MX8 Labs MCP connector, and watch a finished research deck assemble itself in your brand, with your charts, from your data.
Research Insights
Synthetic Twins: When to Use Them (and When Not To)
We've written about synthetic data in the abstract. Here's how Synthetic Twins actually work in the platform, when they'll accelerate your research, and when you should stick with live respondents.
Research Insights
AI Survey Fraud Is Getting Harder to Catch
AI-generated survey responses have evolved from obvious bots to sophisticated mimicry. Here's why fraud detection has become an arms race—and how to compete.
Research Insights
5 Questions to Ask Before Buying an AI Research Tool
The right questions to ask about AI research tools separate genuine capability from good marketing. Here's what to look for before you buy.
Company News
Real-Time Weighting and Progress Tracking
You no longer have to wait for fieldwork to close before you start learning. In-field weighting and progress tracking are live on MX8.
Research Insights
The Death of the Annual Brand Tracker
Annual brand trackers were designed around operational constraints, not strategic ones. When AI collapses production costs, continuous tracking becomes inevitable.
Industry Trends
Research Ops as the Operating System for Insight
As AI reshapes research from episodic projects into continuous systems, Research Ops must evolve from administrative support into the operational engine that makes insight infrastructure possible.
Company News
Reach Respondents Where They Already Are: SMS Surveys Are Here
Text-to-web click rates are falling. Interactive SMS surveys remove the click entirely — and the economics might surprise you.