Research Insights
Five Research Tasks You Should Let an AI Agent Handle Today (And Three You Shouldn't)
Knowing what to automate matters more than automating everything.
Latest updates from the team
Industry Trends
When the Research Budget Doesn't Grow But the Demands Do
Most insights teams are being asked to do more with less. The economics of traditional research make that nearly impossible. Here's what's actually changing.
Research Insights
See Exactly Where Your Content Lands: Dial Testing on MX8 Labs
Dial testing reveals the precise moments your audience engages, loses focus, or gets confused. What used to require expensive in-person facilities is now available in MX8 Labs.
Research Insights
Synthetic Data vs. Real Respondents: When to Use Which (and When to Use Both)
The battle between synthetic and real isn't about choosing a side. It's about designing the smartest research architecture for your specific question.
How-To
How to QA Your Survey Using Claude or ChatGPT
Export your respondent transcripts as Markdown, hand them to Claude or ChatGPT, and find survey issues in minutes instead of hours.
Company News
Voice Surveys Are Here: Talk to Your Respondents (Literally)
AI voice surveys bring the depth of a phone interview at a fraction of the cost. We think the technology is ready. Here's what that means for research and what to watch out for.
How-To
Build a Research Deck with Claude and MX8 Labs
Point Claude at your PowerPoint template and the MX8 Labs MCP connector, and watch a finished research deck assemble itself in your brand, with your charts, from your data.
Research Insights
Synthetic Twins: When to Use Them (and When Not To)
We've written about synthetic data in the abstract. Here's how Synthetic Twins actually work in the platform, when they'll accelerate your research, and when you should stick with live respondents.
Research Insights
AI Survey Fraud Is Getting Harder to Catch
AI-generated survey responses have evolved from obvious bots to sophisticated mimicry. Here's why fraud detection has become an arms race—and how to compete.
Research Insights
5 Questions to Ask Before Buying an AI Research Tool
The right questions to ask about AI research tools separate genuine capability from good marketing. Here's what to look for before you buy.