News & releases
MX8 Labs Achieves SOC 2 Type 1 Attestation
An independent CPA firm has examined our security controls and put its opinion on the record. MX8 Labs is now SOC 2 Type 1 attested, with Type 2 already underway.
Updates from MX8 Labs
Guides
The Ad-Tech-to-Research Translation Guide
Translate ad-tech concepts into survey research with worked message and lift examples, sampling guidance, and clear limits on intent, matching, and causal claims.
Guides
Keep Your Process. Lose the Busywork.
Adopting a modern platform shouldn't mean redesigning how your agency works. The steps worth automating are largely the ones you already outsource. No rip-and-replace.
Ideas & analysis
Why Your Attribution Model Over-Credits What It Can Still See
Multi-touch attribution doesn't just have gaps. It has a direction. It systematically over-credits the channels it can still see, and that bias is steering your budget.
Ideas & analysis
The Squeeze: More Studies, Faster, for Less, and the Way Out
Agencies are caught between clients who want more for less and a cost base that won't bend. The trap is real, and it isn't your team. It's the legacy way of working.
Guides
A Brand Lift Study Without the Six-Week Wait
Plan brand-lift measurement around campaign decisions, feasible exposed/control bases, and a clear analysis schedule. Understand matching, uncertainty, and quote-based costs.
News & releases
New Look, and Two Months of Releases
A refreshed MX8 Labs brand across the platform, plus everything we shipped in June and July: new respondent sources, exports your analyst will actually accept, and a Chat that does the work.
Guides
The Insight Layer Your Ad Stack Is Missing
Your ad stack is brilliant at measuring what happened and silent on why. The missing layer is a real person's direct answer, fast enough to run inside a campaign.
Ideas & analysis
Know Your Non-Converters: The Audience Your Pixel Never Sees
Analytics records actions and conversions, but asking non-buyers can reveal objections, alternatives, and reasons that their observed behavior does not explain.
Guides
Survey Your Own Customers: First-Party Data on MX8 Labs
Skip the clunky export-and-blast workflow. Upload your customer file to MX8 Labs and get trackable links, pre-filled data, and richer reporting all in one place.