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Industry TrendsConfirmit, FocusVision, and Decipher became Forsta, then part of Press Ganey, and are now part of Qualtrics. Follow the ownership timeline and the questions to ask if you run studies on these platforms.
Regulators have spent two years forcing the location-data market into retreat. If your targeting or measurement assumes that signal will hold, it is time to add a more durable read.
Multi-touch attribution doesn't just have gaps. It has a direction. It systematically over-credits the channels it can still see, and that bias is steering your budget.
Agencies are caught between clients who want more for less and a cost base that won't bend. The trap is real, and it isn't your team. It's the legacy way of working.
Your analytics describe the few percent who bought. The 97% who didn't are invisible to the pixel, and they're where your growth is hiding.
As research teams grow, "everyone can do everything" stops being a feature and starts being a risk. Here's how role-based access changes how research platforms work at enterprise scale.
The cost of inaction isn't zero. It's just invisible.
The behavioral signals digital marketers have optimized on for fifteen years are fading all at once. The most durable input left is the one most teams have skipped: asking real people, fast enough to act on.
Forsta Decipher, formerly part of FocusVision, now sits inside the Qualtrics acquisition of Press Ganey Forsta. If you're weighing what that means for your roadmap, here's a modern alternative and a free trial to test it.
The cost savings from automation aren't just about eliminating positions. They're about eliminating the type of work that burns people out.
