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Industry TrendsThe Hidden Cost of Not Automating: What You're Losing by Waiting
The cost of inaction isn't zero. It's just invisible.
Industry Trends
Industry Trends
When the Signals Go Dark: Survey Research at Campaign Speed
The behavioral signals digital marketers have optimized on for fifteen years are fading all at once. The most durable input left is the one most teams have skipped: asking real people, fast enough to act on.
Industry Trends
On Forsta? You Have Options, and a Free Trial
The Confirmit and FocusVision lineage now sits inside the Qualtrics acquisition of Press Ganey Forsta. If you're weighing what that means for your roadmap, here's a modern alternative and a free trial to test it.
Industry Trends
Five Research Roles That Are Changing (and Two That Are Disappearing)
The cost savings from automation aren't just about eliminating positions. They're about eliminating the type of work that burns people out.
Industry Trends
From 12 Weeks to 12 Hours: The Dollar Value of Speed in Research
Speed isn't just convenient. It has a calculable dollar value. Here's how to measure it.
Industry Trends
When the Research Budget Doesn't Grow But the Demands Do
Most insights teams are being asked to do more with less. The economics of traditional research make that nearly impossible. Here's what's actually changing.
Industry Trends
Research Ops as the Operating System for Insight
As AI reshapes research from episodic projects into continuous systems, Research Ops must evolve from administrative support into the operational engine that makes insight infrastructure possible.
Industry Trends
The New Shape of the 2030 Insights Team
By 2030, insight teams automate production, use synthetic respondents to explore at scale, and shift human effort to judgment and strategic influence.
Industry Trends
AI Is Your Smartest Collaborator: How to Supercharge Market Research by Rethinking Questionnaire Design
By Megan Daniels, CEO, MX8 Labs In a landscape where researchers are asked to do more with less, artificial intelligence isn’t a threat; it’s the most valuable partner you haven’t fully tapped.
Industry Trends
AI in Market Research: Myth vs Reality
Artificial Intelligence (AI) is one of the most talked-about innovations of our time, reshaping industries such as healthcare, finance, and even market research. Like any paradigm shift, AI brings with it skepticism and myths that cloud its enormous potential. These misconceptions often make market researchers hesitant to adopt AI tools, leaving them questioning the practicality, fairness, and value these tools hold.