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Modern Restaurant Management Q&A

Modern Restaurant Magazine published an interview with MX8 Labs' Tyler Wade about our latest survey on the QSR restaurant industry. Among the highlights: The U.S. consumer is fast-moving and their appetite, no pun intended, for immediate results and gratification is at an all time high and growing. In all aspects of a consumer’s life — from the content they watch to the people they interact with, results are immediate and driven by technological changes. It’s no different in the QSR space.

Megan Daniels
Megan DanielsCEO
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Press & Media

AdExchanger: MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz

See AdExchanger's coverage of our launch news, including insights from customers that have used MX8 Labs to transform their market research activities. What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is trying to increase the speed of current marketing and customer survey results.

Megan Daniels
Megan DanielsCEO
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Press & Media

MX8 Labs Survey Sheds Light On How Consumers View Tariffs

Plenty of politicians and economists have weighed in on the ever-changing tariff situation. But what to consumers have to say? MX8 Labs conducted a quick survey to get the facts fast, and give marketers time to adjust in real-time. Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits \ (Digiday, \04/28/2025) Of the respondents, 75% are worried tariffs will make everything more expensive

Megan Daniels
Megan DanielsCEO
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Press & Media

MX8 Labs Surfaces Generational Differences In Online Shopping Behavior

Marketing firm Wunderkind engaged MX8 Labs in January 2025 to survey online shoppers seeking to gain insight on how retailers and brands can better attract and retain customers in the fashion, apparel, jewelry, and accessories categories. Once published, the findings were covered by several industry verticals, including: Generational differences govern online fashion shopping behavior: report (\Fashion Dive, \02/24/2025)

Megan Daniels
Megan DanielsCEO
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Press & Media

Cord-Cutting Survey from MX8 Labs IDs Netflix As Streaming's Biggest Winner

With viewers increasingly tuning into streaming platforms to watch their favorite programming, interest grows along with it to determine which servies are standing out among them. We conducted a longitudinal tracking poll of 7,000 U.S. consumers age 18 and up to learn which streaming platform ranked best by viewer responses, with Netflix emerging as the clear winner. Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead (\Digiday, \02/10/2025)

Megan Daniels
Megan DanielsCEO
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Press & Media

MX8 Labs Provides Crucial Big Game Audience Insights

The Super Bowl is the most-watched TV event of the year, making audience insights before, during, and after the game critical to the brands paying top-dollar for ad placement in and around the spectacle. Before this year’s game, we were tasked to determine the viewing plans of different age groups, unveiling some surprising results: Only 44% of young adults planning to watch Super Bowl, survey shows \ (Study Finds, \02/07/2025)

Megan Daniels
Megan DanielsCEO
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