Documentation
Documentation for the MX8 Research Platform
Learn how to launch, field, analyze, and automate research in the MX8 Labs Research Platform.
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Each section groups related workflows and reference material so you can move from overview to detail without losing context.
Section
How To Guides
Practical walkthroughs for getting set up, running projects, and using the MX8 Research Platform day to day.
26 articles
- Getting Started with MX8 Labs
- How to set up respondent sources
- Reporting with MX8 Labs
- Organizing and Managing Research
- Survey logic best practices
- How to query survey data with ChatGPT (Beta)
20 more articles in this section
Section
Platform Reference
Technical reference for APIs, survey logic, exports, instrument behavior, and implementation details.
48 articles
- API Reference
- Public API for Reporting and Agentic Analysis
- IP Address Hygiene and Exposure Matching
- Survey Programming Cookbook
- Show Message
- Number Question
42 more articles in this section
Section
Advanced methodologies
Guidance for conjoint, MaxDiff, multi-wave studies, and other more advanced research workflows.
10 articles
- Setting Up A Conjoint Study
- Choice-Based Conjoint
- Understanding Stat Testing in MX8 Labs Reports
- Including media in your survey
- Running MaxDiff in the MX8 Labs Research Platform
- Multi-Wave Reporting
4 more articles in this section
Section
Tracking Ad Exposure
Documentation for linking ad exposure data to respondents through pixel and server-to-server workflows.
7 articles
- What Are Exposure Sources?
- Creating a Pixel Exposure Source
- Verifying Exposure Data (Recent Exposures)
- Creating an S3 Snapshot Exposure Source
- Server-Side File Delivery & Format Requirements
- IP Hashing Rules for Exposure Data
1 more article in this section
Section
Standard Screeners
Reference screeners for common markets and audience setups used in MX8 Labs studies.
5 articles
Section
AI Prompt Library
Reusable prompts for survey design, editing, and turning research goals into structured questionnaires.
3 articles