Documentation

Documentation for the MX8 Labs Research Platform

Learn how to launch, field, analyze, and automate research in the MX8 Labs Research Platform.

Workflow Overview

From first questionnaire to repeatable research operation.

The documentation is organized around the way teams actually use the MX8 Labs Research Platform. Start by launching a survey, then connect respondent sources, monitor fielding, configure reporting, and connect results to the wider stack through exports and APIs. Advanced methodology guides cover conjoint, MaxDiff, dial testing, multi-wave reporting, weighting, and other workflows that usually require specialist production support.

1. LaunchImport or build a survey, review the programmed questionnaire, and run QA before field.2. FieldConnect panel, first-party, or external respondent sources and manage quotas in real time.3. AnalyzeBuild reports with weighting, recodes, cross-tabs, significance testing, and exports.4. IntegratePull survey data into BI, dashboards, LLM analysis, or agentic reporting workflows.

Start Here

Recommended first stops

These are the best entry points if you are new to the platform or need to get productive quickly.

GuideGetting Started with MX8 LabsStart with a product walkthrough and core setup flow.GuideHow to set up respondent sourcesConnect panel, first-party, and external respondent sources.GuideReporting with MX8 LabsUnderstand reporting workflows and where to find results.GuideAPI ReferenceJump straight into the public API and technical reference.

Popular Tasks

Common jobs people come here to do

Use these shortcuts when you know the task you are trying to complete, but not the article you need yet.

TaskHow to set up respondent sourcesLaunch fieldwork with the right respondent source configuration.TaskSetting up quotasControl who gets in and how sample is balanced.TaskConfiguring how your survey looksSet theme, styling, and respondent-facing survey appearance.TaskInterpreting CrosstabsRead results correctly and move from tables to insights.TaskLong Excel FormatPull raw response data and downstream deliverables.TaskPublic API for Reporting and Agentic AnalysisUse the API for reporting, integrations, and agentic analysis.

Browse by Topic

Explore the documentation by section

Each section groups related workflows and reference material so you can move from overview to detail without losing context.

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How To Guides

Practical walkthroughs for getting set up, running projects, and using the MX8 Labs Research Platform day to day.

47 articles

41 more articles in this section

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Methodology

How MX8 Labs produces the numbers, written for analysts, data science teams, and methodology reviewers. Covers where respondents come from, how they are validated, how rare audiences are reached, how brand lift is measured, and how results are weighted and tested. Every page states its own limitations.

14 articles

8 more articles in this section

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Platform Reference

Technical reference for APIs, survey logic, exports, instrument behavior, and implementation details.

71 articles

65 more articles in this section

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Study design and techniques

Designing and running specific study types and instruments: conjoint, MaxDiff, dial tests, multi-wave trackers, media stimulus, survey blocks, and lift reporting.

10 articles

4 more articles in this section

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Tracking Ad Exposure

Documentation for linking ad exposure data to respondents through pixel and server-to-server workflows.

9 articles

3 more articles in this section

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Standard Screeners

Reference screeners for common markets and respondent source setups used in MX8 Labs studies.

5 articles

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AI Prompt Library

Reusable prompts for survey design, editing, and turning research goals into structured questionnaires.

4 articles