This article is designed to help you go from research goals to a fully developed survey. Whether you're starting with a list of topics, a written brief, or a product concept, the prompts below will guide you in structuring clear, respondent-friendly questions using best practices in survey design. Each prompt is optimized for use with the MX8 Labs Research Platform and tailored to support different stages of the questionnaire development process - from screeners to MaxDiff setups to conversational scripting.
Use these prompt templates to streamline your workflow and get to high-quality surveys more efficiently.
Turn Topics into Questions
Write clear and unbiased survey questions based on the following list of research topics. Use a mix of closed-ended and open-ended formats where appropriate.
Topics: [insert list]
Build a Survey Outline from a Brief
Create a high-level survey structure based on the following research brief. Include section headers and 2-3 key questions per section.
Brief: [insert brief]
Draft Screening Criteria
Based on the research goals below, write screener questions to ensure we're reaching the right target audience.
Research goals: [insert goals]
Write Demographic Questions
Add standard demographic questions for a general population survey in the U.S. Include age, gender, region, income, education, and ethnicity.
Generate Scales for Attitudes or Perceptions
Write 3-5 attitude or perception-based questions using a consistent 5-point Likert scale, based on the following topics.
Topics: [insert list]
Create Concept Evaluation Questions
Write a set of survey questions to evaluate initial reactions to the following product concept. Include questions on appeal, uniqueness, and likelihood to use.
Concept: [insert concept description]
Prioritize Topics with Ranking
Write a ranking question that helps respondents prioritize the following list of features or topics. Allow ranking of up to 5 items.
List: [insert list]
Identify Gaps from the Brief
Review this research brief and identify any areas where additional questions or sections should be added to ensure well-rounded coverage.
Brief: [insert brief]
Turn Objectives into a MaxDiff Exercise
Based on the following research objective and list of attributes, write a MaxDiff question setup.
Objective: [insert objective]
Attributes: [insert list]
Convert Goals into a Conversational Survey Script
Write a conversational-style survey based on these research goals. Keep the tone natural while covering each topic thoroughly.
Goals: [insert goals]