Study design
Conjoint Analysis Design Tool
Create a CBC concept pool and respondent task sets, or validate and score a completed design imported from another system.
Open toolFree tools
Make the study work before fieldwork starts
Plan sample, test measurability, and create advanced-method designs using the same methodology applied in the MX8 Labs Research Platform.
Study design
MaxDiff Design Tool
Generate balanced custom MaxDiff sets, review reporting-aligned diagnostics, and export a programming-ready task table.
Open toolPlanning calculator
Sample Size & Precision Calculator
Calculate margin of error, minimum detectable effect, and the sample required for a target difference—including weighting loss.
Open toolPlanning calculator
Campaign Measurability Calculator
Turn qualification, campaign reach, and matching assumptions into the entrant base needed for a measurable lift study.
Open toolReady to turn the plan into fieldwork?
Take your design or planning assumptions into a real-respondent study with the MX8 Labs Research Platform.