Study design
Conjoint Analysis Design Tool
Create a CBC concept pool and respondent task sets, or validate and score a completed design imported from another system.
Open toolFree tools
Make the study work before fieldwork starts
Plan sample, test measurability, and create advanced-method designs using the same methodology applied in the MX8 Labs Research Platform.
Study design
MaxDiff Design Tool
Generate balanced custom MaxDiff sets, review reporting-aligned diagnostics, and export a programming-ready task table.
Open toolPlanning calculator
Sample Size & Precision Calculator
Calculate margin of error, minimum detectable effect, and the sample required for a target difference—including weighting loss.
Open toolPlanning calculator
Campaign Measurability Calculator
Turn qualification, campaign reach, and matching assumptions into the entrant base needed for a measurable lift study.
Open toolSurvey programming
Chatbot Markdown Previewer
Write or paste Markdown and preview it with the exact parser and default formatting used by the MX8 Labs survey chatbot.
Open toolReady to turn the plan into fieldwork?
Take your design or planning assumptions into a real-respondent study with the MX8 Labs Research Platform.