Study design
Conjoint Analysis Design Tool
Create a CBC concept pool and respondent task sets, or validate and score a completed design imported from another system.
Open toolFree tools
Research tools for planning your next study
Plan sample, test measurability, and create advanced-method designs using the same methodology applied in the MX8 Labs Research Platform.
Study design
MaxDiff Design Tool
Generate balanced custom MaxDiff sets, review reporting-aligned diagnostics, and export a programming-ready task table.
Open toolPlanning calculator
Sample Size & Precision Calculator
Calculate margin of error, minimum detectable effect, and the sample required for a target difference—including weighting loss.
Open toolPlanning calculator
Campaign Measurability Calculator
Turn qualification, campaign reach, and matching assumptions into the entrant base needed for a measurable lift study.
Open toolSurvey programming
Survey Markdown Previewer
Write or paste Markdown and preview its formatting in chat and traditional survey views.
Open toolEvery tool on this page uses the methodology documented for the MX8 Labs Research Platform, from sample size and precision formulas to Conjoint and MaxDiff design generation, so the plan you build here matches the study you field. The calculators are free, require no account, and keep your inputs in the browser.
Ready to turn the plan into fieldwork?
Take your design or planning assumptions into a real-respondent study with the MX8 Labs Research Platform.