For agencies
Survey automation from questionnaire to report.
When programming and report assembly are the bottlenecks, automate the production steps between a Word questionnaire and a report draft. The MX8 Labs Research Platform combines survey programming, simulated testing, fieldwork monitoring and open-ended coding.
See a 22-page conjoint survey programmed in under seven minutes.
Watch Alyse import a questionnaire, review the programmed survey and test the conjoint exercise in the MX8 Labs Research Platform.
Select the preview to load YouTube, then press Play. YouTube may use cookies and collect viewing data.
Programming took under seven minutes in this example. Review and testing are required before fielding.
What survey automation handles
Start from your questionnaire
Turn a Word questionnaire into a programmed survey with branching, quotas and validation.
Inspect the paths before fielding
Use validation and simulated responses to find logic and piping issues before respondents encounter them.
Monitor recruitment and response quality
Track quotas, respondent statuses and fielding pace as the study runs.
Prepare the analysis and reports
Code open-ended responses into themes and generate report drafts alongside the statistical results.
Monitor fieldwork as responses arrive.
Follow recruitment progress, response status and interview length as fieldwork runs.
See field report measuresAI helps program the survey, code responses and draft reports. Your researchers check the programmed study, test coverage and analysis, then interpret the findings and make the recommendations. For custom question types and routing, see custom research.
Connect results to your reporting tools
Export data for your analysis tools, download report tables, or connect results directly to your own systems.
- SPSS, CSV and Excel
- Raw data and report tables, with wide, long and stacked layouts, report bundles and codebooks.
- Specialist analysis files
- Q-optimized SPSS, analysis bundles, utility scores and raw draws, plus Markdown respondent transcripts and reconciliation files.
- API and MCP
- Connect survey data and reports to BI dashboards, scripts and AI assistants.
Build a research deck with Claude
Use the MCP connector to pull survey results into a PowerPoint draft, with your template and editable charts and tables. Your team reviews the numbers and interpretation.
See how to build the deck →Where to start with survey automation
Recurring brand trackers
Reuse the questionnaire, sample plan, and report template for each wave of a brand tracker. Automation reduces repeated setup and reporting work. Check sample composition, question changes and comparability before interpreting a trend. Choose the frequency around the decisions you need to make and the sample you can recruit.
Concept and message tests
For concept testing, start with a reusable set of questions and adapt it to the ideas you need to compare. Automated programming and reporting can shorten production, but fieldwork timing still depends on audience availability, survey length, and required sample size. Agree those requirements before committing to a delivery date.
Custom research studies
On a one-off study, measure the time spent programming, testing, processing data and preparing reports. Compare those costs with an automated study to decide which tasks to automate on your next project. Our illustrative study cost model makes that comparison explicit. Read how to retain your process while automating production for a production example.
Are programming and data processing limiting your production?
Try the MX8 Labs Research Platform on one of your own studies. Bring your questionnaire and the report you need to deliver, and we'll help you compare setup time, cost and outputs with your current process.
Arrange a trialSwitching from another platform? Compare our Decipher alternative and Qualtrics alternative, including methods, exports and migration support.
Ready to replace manual research operations?
Compare setup time, costs, and outputs on one of your own studies.