Case Study
In volatile market conditions, Wunderkind needed faster research cycles without expanding budget. MX8 Labs enabled rapid fielding, faster turnaround, and a higher study cadence.
| Metric | Before MX8 Labs | With MX8 Labs |
|---|---|---|
| Research cadence | About 2 large anchor-content pieces per year | More than 24 surveys from January through August 2025, within the existing budget |
| Study turnaround | Traditional multi-week cycle | Tariff-related survey data in two days, with a report two days later |
| Customer-reported cost example | About $30,000 for earlier research | About $3,000–$4,000 for the self-serve example |
Source: Tim Glomb’s interview, published September 1, 2025. Costs are his reported examples, not a public platform tariff. The achieved count is more than 24 surveys by August; 30–40 by year-end was a forecast.
The move from two annual anchor reports to more than 24 surveys by August 2025 understates what actually changed. Wunderkind's team changed the cadence and purpose of its research; they stopped treating research as a set of annual events and started treating it as an always-on capability. Once the cost and turnaround of a study drop far enough, the decision to field stops being a budget conversation and starts being a judgment call about whether a question is worth asking this week.
That shift rewires how insights get used internally. When answers arrive in days, research can participate in live decisions like pricing moves, messaging changes, and sales-enablement questions instead of informing the next planning cycle. Stakeholders stop batching their questions and start asking them as they come up, because the cost of a question is no longer a full research project.
The compounding comes from the library the team builds as they go. Every study leaves behind a reusable instrument, a tuned sample plan, and a template that the next study can inherit. Velocity increases because the tenth wave of anything takes a fraction of the effort of the first. Within a few quarters, a team that used to ship two anchor studies is shipping a steady stream of reads, and the marginal cost of the next one keeps falling.
Tim Glomb explains how Wunderkind’s content team used survey data to build stories for clients. By August 2025, the team had run more than 24 surveys since the start of the year, compared with about two large anchor-content pieces annually before. A tariff-related survey returned data in two days, followed by a report two days later. His estimate of 30–40 surveys for the end of 2025 was a forecast.
Tim Glomb, Head of Global Content, Wunderkind. Published . Watch the full interview on YouTube.
Use the MX8 Labs Research Platform to increase cadence without increasing operational drag.