Documentation

Documentation for the MX8 Labs Research Platform

Learn how to launch, field, analyze, and automate research in the MX8 Labs Research Platform.

Workflow Overview

From first questionnaire to repeatable research operation.

The documentation is organized around the way teams actually use the MX8 Labs Research Platform. Start by launching a survey, then connect respondent sources, monitor fielding, configure reporting, and connect results to the wider stack through exports and APIs. Advanced methodology guides cover conjoint, MaxDiff, dial testing, multi-wave reporting, weighting, and other workflows that usually require specialist production support.

1. LaunchImport or build a survey, review the programmed questionnaire, and run QA before field.2. FieldConnect panel, first-party, or external respondent sources and manage quotas in real time.3. AnalyzeBuild reports with weighting, recodes, cross-tabs, significance testing, and exports.4. IntegratePull survey data into BI, dashboards, LLM analysis, or agentic reporting workflows.

Start Here

Recommended first stops

These are the best entry points if you are new to the platform or need to get productive quickly.

GuideGetting Started with MX8 LabsStart with a product walkthrough and core setup flow.GuideHow to set up respondent sourcesConnect panel, first-party, and external respondent sources.GuideReporting with MX8 LabsUnderstand reporting workflows and where to find results.GuideAPI ReferenceJump straight into the public API and technical reference.

Popular Tasks

Common jobs people come here to do

Use these shortcuts when you know the task you are trying to complete, but not the article you need yet.

TaskHow to set up respondent sourcesLaunch fieldwork with the right respondent source configuration.TaskSetting up quotasControl who gets in and how sample is balanced.TaskConfiguring how your survey looksSet theme, styling, and respondent-facing survey appearance.TaskInterpreting CrosstabsRead results correctly and move from tables to insights.TaskLong Excel FormatPull raw response data and downstream deliverables.TaskPublic API for Reporting and Agentic AnalysisUse the API for reporting, integrations, and agentic analysis.

Browse by Topic

Explore the documentation by section

Each section groups related workflows and reference material so you can move from overview to detail without losing context.

Section

How To Guides

Practical walkthroughs for getting set up, running projects, and using the MX8 Labs Research Platform day to day.

42 articles

36 more articles in this section

Section

Platform Reference

Technical reference for APIs, survey logic, exports, instrument behavior, and implementation details.

68 articles

62 more articles in this section

Section

Advanced methodologies

Guidance for conjoint, MaxDiff, multi-wave studies, and other more advanced research workflows. Pairs well with the Conjoint Planner tool for study design.

15 articles

9 more articles in this section

Section

Tracking Ad Exposure

Documentation for linking ad exposure data to respondents through pixel and server-to-server workflows.

8 articles

2 more articles in this section

Section

Standard Screeners

Reference screeners for common markets and respondent source setups used in MX8 Labs studies.

5 articles

Section

AI Prompt Library

Reusable prompts for survey design, editing, and turning research goals into structured questionnaires.

4 articles