Market research software for your agency's whole operation.
Programming, fieldwork and reporting in one platform:
“MX8 Labs makes me look like the smartest marketer in the room.”
What the platform covers
MX8 Labs is the execution layer for modern research operations: setup, QA, fielding, data processing, reporting, exports, and integrations. The routine work is automated so teams can spend more time on methodology, interpretation, and the decision the research was meant to support.
Import a questionnaire, generate the programmed survey, preview it across respondent experiences, simulate responses, and check logic before launch. Edit the generated questions and routing directly.
Read the documentation →Connect integrated panels, first-party customer lists, SMS, voice, or external sample providers. Quotas, boosted respondent sources, live incidence rate, terminations, dropouts, and poor-quality removals are visible while fieldwork is still moving.
Read the documentation →Build cross-tabs, edit report scope, recode answers, apply weighting, compare waves, highlight statistically significant differences, and export results without handing the data to a separate reporting team.
Read the documentation →Pull survey data and reports into BI tools, warehouses, dashboards, LLM workflows, and automated analysis pipelines through the public read-only API. MX8 Labs is designed to connect with the stack your business already runs.
Read the documentation →Use technical verification, device and network checks, location consistency, attention monitoring, and source-level diagnostics to remove low-quality respondents before they skew findings.
Read the documentation →Run methods such as conjoint, MaxDiff, dial testing, multi-wave reporting, brand lift, exposure matching, and weighted analysis without sending the study through another specialist tool.
Read the documentation →For online research, choose between a traditional survey interface or a mobile-first, chat-based experience that feels similar to WhatsApp.
Our Supported Formats
Survey fraud is a growing problem, especially as large language models make it easier to bypass traditional checks. MX8 Labs has several safety checks in place:
We use more than 50 technical verification methods, including network-level and location-consistency checks, to verify that respondents are real.
We also offer secure DRM video to help restrict screenshots and screen recording on supported devices.
Across live quantitative studies, our measured disqualification range is 15–20% of respondents, with rates varying by study. See the reporting context in our January 6, 2026 fraud review.
Read the January 2026 fraud review and how layered checks work.
No limits on variables, created automatically with statistically significant results highlighted in the UI, and one click to switch between a table and a chart view.
Two-stage IPF (raking) to defined target audiences, with Kish effective-sample-size-adjusted significance and quota and term reports available during fielding.
AI creates reporting labels for each question, plus default cross-tabs for every survey.
Create control groups and measure lift directly within the platform.
Responses are automatically AI coded, saving hours of manual categorization.
Download raw data in SPSS or Excel format for further analysis.
MX8 Labs Synthetic Twins are AI personas grounded in your study's real-world respondent data, allowing you to explore follow-up questions after fieldwork. Their generated answers support directional exploration and planning. Confirm decisions that require fresh measurement with real respondents. Opt-in only: no synthetic data unless you agree to it.
Explore new creative or messages without relaunching fieldwork.
Synthetic Twins use the real responses from your MX8 Labs study.
Explore follow-up questions before deciding whether to field another study.
DRM-protected video playback helps restrict screenshots and screen recording on supported devices.
Unique watermarks for both videos and images to track and protect your content.
All content metadata available for reporting with centralized asset management.
A survey image question with a respondent-specific watermark.
See media setup and security →Trusted for the most sensitive projects.
Customizable data hosting locations to meet regional compliance requirements.
Set data retention policies that align with your organization's requirements.
Built-in anonymization tools to protect respondent privacy.
Enterprise-grade secure streaming for video content.
See how MX8 Labs can accelerate your insights.
Book a demoSee pricing