For researchers
Run the whole operation on one platform: every method, every modality, end to end. Built for research agencies, consultancies, and insights teams that need to deliver more without losing rigor or control.
For Researchers →Authentic Insights.
AI Speed.
MX8 Labs runs the whole research operation end to end, on real respondents, fast enough for decisions that cannot wait.
Legacy
research
can't
keep up
57%
of executives say slow decision-making is costing them opportunities.
AI has every team running more decisions across more markets in less time, so the demand for real answers has never been higher.
At the same time, the passive signals teams leaned on for years are degrading: cookies and mobile IDs fragmenting, search moving into private AI conversations, location data regulated into retreat. As inference gets harder, asking real people directly becomes the most durable signal left, but the legacy research model is too slow to supply it.
“
Many teams still rely on traditional research and knowledge systems, resulting in slow time to insights and inefficient decision-making.
Forrester Consulting, July 2025“
The insight cycle is too slow for the speed at which businesses now operate. By the time research is delivered, decisions have already been made.
Zappi Insights Report, 2024“
Traditional research cycles are far too slow to keep up with the pace of customer expectations and decision-making today.
Qualtrics XM Institute, 2024Comprehensive enough to run anything.
Easy enough to run at the speed of the decision.
A Word document becomes a live survey in minutes.
Every step automated; every step still yours to edit.
Survey Programming and Setup
From word document to a fully programmed survey within five minutes.
Survey Quality Assurance
Link testing, simulating responses, and identifying logic errors.
Respondent Sourcing
Integrating with sources of respondents, managing quotas and fielding.
Report and Dashboard Setup
Configuring labels for each survey question and designing crosstab plans.
Data processing and reporting
Coding of open end responses, weighting and stat testing.
Days of setup...now in minutes
A Word document becomes a fully programmed survey in minutes. The MX8 Labs Research Platform runs every step from programming to insight on real respondents, delivering full-fidelity intelligence in hours, not weeks.
For marketers
Answer the questions your dashboards can't see: the why behind the what, on real people, fast enough to act on. Research that fills the gaps in your stack, additive to everything you already run.
For Marketers →The whole research operation
on real respondents, end to end.
Follow-up when you need it.
Faster delivery
End-to-end automation moves studies from setup to insight in hours, not weeks.
Lower cost
Production savings free budget for more testing, more waves, and more decisions.
- Scale Across all verticals: creative, brand, and custom studies
- Sophistication Enterprise-grade research: automation without compromise
| Workflow step | Schedule | Production cost | ||
|---|---|---|---|---|
| Standard | MX8 Labs | Standard | MX8 Labs | |
| Survey writing | 2 days | 1/2 day | $2,500 | $1,500 |
| Survey programming | 3 days | 1/2 day | $4,000 | $250 |
| Link testing | 3 days | 1/2 day | $1,500 | $100 |
| Fielding | 3 days | 1 day | $5,000 | $2,200 |
| Data processing | 1 day | Instant | $2,000 | $100 |
| Open-end coding | 1 day | Instant | $1,000 | $50 |
| Reporting and insights | 5 days | 1/2 day | $7,000 | $2,000 |
Declared, not inferred.
Real, with optional synthetic.
Every study fields on 100% real respondents across 70+ panels, plus conversational SMS and AI voice. Where you need it, Synthetic Twins (AI personas trained on your own real respondents) let you ask follow-up questions long after the field has closed. They extend your real data; they never invent it, and never replace measurement.
How teams use MX8 Labs
Research that fits the whole decision cycle.
MX8 Labs supports the full research loop: design the study, source real respondents, monitor fielding, analyze results, and move findings into the tools your team already uses. The platform removes the operational relay that slows research down, while keeping the methodology, edits, quotas, and final decisions in the hands of researchers and marketers.
Launch your first survey
Import a questionnaire, generate the survey, preview it on desktop and mobile, and push it through QA before fielding.
Read the guide →Connect respondent sources
Use integrated panels, first-party customer lists, or external providers, with quotas and live incidence reporting during field.
Read the guide →Build reports and crosstabs
Configure report scope, layout, recodes, weighting, statistical testing, and exports from the same reporting workspace.
Read the guide →Push research into your stack
Use the read-only API to feed BI tools, dashboards, LLM analysis workflows, and agentic reporting pipelines.
Read the guide →Expansion by utilization: two studies a year to 24+.
A global performance marketing firm that drives $5B in revenue for retail clients per year
BEFORE
- Only 2 foundational studies a year, which was the data to base their marketing on for the entire year.
- It took too long to get the insights back & the value was wasted
AFTER
- Over 24 studies run in the last year, with no increase in budget.
- Constant flow of insights to deliver to their client base to shape their strategies in real time
“
“MX8 Labs makes me look like the smartest marketer in the room.”
Latest thinking
What we are seeing in research, marketing, and AI.
The research stack is changing because the economics have changed. Teams need cheaper production, faster reads, stronger respondent quality, and clean integration with the data systems already running the business.
Who Sees What: Fine-Grained Permissions for Research Teams
As research teams grow, "everyone can do everything" stops being a feature and starts being a risk. Here's how role-based access changes how research platforms work at enterprise scale.
Read article →Why Your Dashboard Isn't an Insight
Dashboards show what happened. Insights explain why it matters and what to do about it. Most research teams have confused the two.
Read article →MaxDiff Without the Complexity
MaxDiff is one of the most powerful preference ranking methods in research. It used to require specialty software and a stats team. Now it doesn't.
Read article →Common questions
What buyers usually want to know first.
What does MX8 Labs automate?
MX8 Labs automates the production work around survey research: programming, validation, QA, respondent sourcing, quota management, field monitoring, open-end coding, weighting, statistical testing, and report setup. Researchers still control the methodology, edits, sample decisions, and final interpretation.
Does MX8 Labs use real respondents?
Yes. Studies field with real respondents from integrated panels, first-party customer lists, external sample providers, SMS, voice, and online survey experiences. Synthetic Twins are available for directional follow-up and planning, but they extend real data rather than replacing human measurement.
Can marketers use MX8 Labs alongside their ad stack?
Yes. Marketers use MX8 Labs to add declared insight where dashboards and attribution models fall short: message testing, creative testing, brand lift, audience understanding, and campaign diagnostics. Exposure tracking can connect ad impressions to survey responses for exposed-versus-control measurement.
Can research teams bring their own sample provider?
Yes. Teams can use integrated providers, first-party data, or external respondent sources. MX8 Labs supports standard panel workflows, custom source setup, demographic targeting, boosted respondent sources, and live fielding reports that show incidence, dropouts, terminations, and quality issues.
How do results leave the platform?
Reports can be reviewed in the platform, exported to Excel, or pulled through the API for downstream dashboards, BI tools, data warehouses, and AI-assisted analysis. The platform is designed to fit into the research stack, so findings can keep moving into the tools your team already uses.
How does follow-up work after fielding?
Teams can ask additional follow-up questions against the study context after fielding closes, then validate important decisions against real respondent data when stakes are high.
The research operation, in one platform.
Comprehensive enough to run the work agencies already sell, simple enough to use while the decision is still open. When research moves that fast, teams stop rationing it: a couple of studies a year becomes dozens, on the same budget.
Creative Testing
Run same-day ad and concept testing with real respondents and statistically significant output.
Explore Creative Testing →Survey Automation
Automate programming, QA, fielding, and reporting to match research speed to business needs.
Explore Survey Automation →Real time tracking
Move from annual snapshots to continuous measurement and adapt your questions as markets shift.
Explore This Use Case →Wunderkind Case Study
See how one team went from two studies a year to 24+, with no increase in budget.
Read Case Study →