Faster delivery
End-to-end automation moves studies from setup to insight in hours, not weeks.
Authentic Insights.
AI Speed.
MX8 Labs speeds up rigorous survey research, including studies with tailored questionnaires, sample plans, and fielding strategies. Automate programming, QA, fieldwork, analysis, and reporting with real respondents while your team controls the design and interpretation.
Legacy
research
can't
keep up
57%
of surveyed US executives said slow decisions caused missed opportunities.
PwC, May 2025 · 678 US executivesAI has every team running more decisions across more markets in less time, so the demand for real answers has never been higher.
At the same time, the passive signals teams leaned on for years are degrading: cookies and mobile IDs fragmenting, search moving into private AI conversations, location data regulated into retreat. As inference gets harder, asking real people directly becomes the most durable signal left, but the legacy research model is too slow to supply it.
59% of respondents said their organizations did not manage insights systematically.
Zappi / American Marketing Association, 2024Connected Insights Imperative findings, published August 20, 2024.
43% of researchers said AI helped their teams do more research with the same team size and budget.
Qualtrics 2024 Market Research Trends ReportReleased November 2023; more than 3,000 market researchers across 14 countries. Reported experience, not a guaranteed platform result.
The rigor for the trickiest questions
The speed the business demands
Detailed survey logic, tailored fielding plans, and analysis in one workflow.
Production moves faster; research decisions stay yours.
Survey Programming and Setup
Generate a survey from a Word document, then review the questions and logic before launch.
Survey Quality Assurance
Link testing, simulating responses, and identifying logic errors.
Respondent Sourcing
Integrating with sources of respondents, managing quotas and fielding.
Report and Dashboard Setup
Configuring labels for each survey question and designing crosstab plans.
Data processing and reporting
Coding of open end responses, weighting and stat testing.
Days of setup...now in minutes
Generate a survey from a Word document and review it in the same workflow. The MX8 Labs Research Platform connects programming, QA, fielding, and reporting. Production can move quickly; total study time depends on questionnaire complexity, audience availability, quotas, and review.
The whole research operation
on real respondents, end to end.
Follow-up when you need it.
Lower cost
Production savings free budget for more testing, more waves, and more decisions.
Based on MX8 Labs customer reports.
- Scale Across all verticals: creative, brand, and custom studies
- Sophistication Enterprise-grade research: automation without compromise
| Workflow step | Standard research | MX8 Labs |
|---|---|---|
| Survey writing | 2 days | ½ day |
| Survey programming | 3 days | 1 hour |
| Link testing | 3 days | ½ day |
| Fielding | 3 days | 3 days |
| Data processing | 1 day | Instant |
| Open-end coding | 1 day | Instant |
| Reporting and insights | 5 days | ½ day |
Survey writing
- Standard research
- 2 days
- MX8 Labs
- ½ day
Survey programming
- Standard research
- 3 days
- MX8 Labs
- 1 hour
Link testing
- Standard research
- 3 days
- MX8 Labs
- ½ day
Fielding
- Standard research
- 3 days
- MX8 Labs
- 3 days
Data processing
- Standard research
- 1 day
- MX8 Labs
- Instant
Open-end coding
- Standard research
- 1 day
- MX8 Labs
- Instant
Reporting and insights
- Standard research
- 5 days
- MX8 Labs
- ½ day
Illustrative timings; actual delivery depends on study complexity, audience availability and review. Request a study quote.
Real respondents,
with synthetic twins if you want them
Recruit real respondents through 70+ integrated panels, customer lists, conversational SMS, and AI voice. Optional Synthetic Twins use your own respondent data for directional follow-up; Synthetic Profiles support exploratory planning. Synthetic outputs are model estimates, with different limits from human measurement. Read the Synthetic Twins guide before using them.
How teams use MX8 Labs
Research that fits the whole decision cycle.
MX8 Labs supports the full research loop: design the study, source real respondents, monitor fielding, analyze results, and move findings into the tools your team already uses. The platform removes the operational relay that slows research down, while keeping the methodology, edits, quotas, and final decisions in the hands of researchers and marketers.
Launch your first survey
Import a questionnaire, generate the survey, preview it on desktop and mobile, and push it through QA before fielding.
Read the guide →Connect respondent sources
Use integrated panels, first-party customer lists, or external providers, with quotas and live incidence reporting during field.
Read the guide →Build reports and crosstabs
Configure report scope, layout, recodes, weighting, statistical testing, and exports from the same reporting workspace.
Read the guide →Push research into your stack
Use the read-only API to feed BI tools, dashboards, LLM analysis workflows, and agentic reporting pipelines.
Read the guide →Wunderkind: from two annual anchor reports to 24+ surveys by August 2025.
A global performance marketing firm that reported $5B in annual directly attributable revenue in its October 2023 company overview.
Before
- About two large anchor-content pieces per year before adopting the platform.
- It took too long to get the insights back & the value was wasted
After
- More than 24 surveys between January and August 2025, within the existing research budget.
- Constant flow of insights to deliver to their client base to shape their strategies in real time
“
“MX8 Labs makes me look like the smartest marketer in the room.”
Read the interview summary
Tim Glomb explains how Wunderkind’s content team used survey data to build stories for clients. By August 2025, the team had run more than 24 surveys since the start of the year, compared with about two large anchor-content pieces annually before. A tariff-related survey returned data in two days, followed by a report two days later. His estimate of 30–40 surveys for the end of 2025 was a forecast.
Tim Glomb, Head of Global Content, Wunderkind. Published . Watch the full interview on YouTube.
Mado Dynamic: from two months per study to two days.
Mado Dynamic is bringing a new generation of easy-install window coverings to retail. Its CEO programmed his own surveys and ran six tests back to back. Read the case study →
Before
- A two-month cycle to commission and field each study.
- Too slow and too expensive for a company still shaping its product and pitch.
After
- Six sequential tests, from category perceptions to messaging to retail headlines, in a month or two.
- Results back in two days, with the surveys programmed in-house with minimal help.
“
“Rapid test iterations, and the results coming back in two days, is fantastic.”
Read the interview summary
Andrew Einaudi describes testing a new window-covering product before retail launch. He programmed surveys himself with minimal help, using early findings about installation and measurement to refine the messaging. Later studies tested purchase intent, product understanding, and retail headlines. He reports running six tests sequentially over a month or two and getting results back in two days. Those timings are specific to Mado Dynamic’s studies.
Andrew Einaudi, CEO, Mado Dynamic. Published . Watch the full interview on YouTube.
Latest thinking
What we are seeing in research, marketing, and AI.
The research stack is changing because the economics have changed. Teams need cheaper production, faster reads, stronger respondent quality, and clean integration with the data systems already running the business.
Conjoint and HB Without the Stats Bottleneck
Conjoint and MaxDiff should not sit on the shelf because the production pipeline is too heavy. Build the method into the platform and the rigor stays while the bottleneck goes.
Read article →5 New Releases
Five September releases bring anchored conjoint and MaxDiff analysis, shareable field reports, persistent cross-tab sorting and custom AI reporting instructions to the MX8 Labs Research Platform.
Read article →From Quarterly Tracker to Always-On Brand Signal
A quarterly brand read turns live market movement into old news. When brand measurement runs continuously, awareness and perception become signals you can still act on.
Read article →Common questions
What buyers usually want to know first.
What does MX8 Labs automate?
MX8 Labs automates the production work around survey research: programming, validation, QA, respondent sourcing, quota management, field monitoring, open-end coding, weighting, statistical testing, and report setup. Researchers still control the methodology, edits, sample decisions, and final interpretation.
Does MX8 Labs use real respondents?
Yes. Studies field with real respondents from integrated panels, first-party customer lists, external sample providers, SMS, voice, and online survey experiences. Synthetic Twins are available for directional follow-up and planning, but they extend real data rather than replacing human measurement.
Can agencies use MX8 Labs for campaign research?
Yes. Agency teams can use the MX8 Labs Research Platform to understand audiences, test messages and creative, and measure brand lift. Bring the findings into briefs, pitches, and campaign reports. The platform automates programming, QA, data processing, and report drafts so your team has more capacity for client work.
Can research teams bring their own sample provider?
Yes. Teams can use integrated providers, first-party data, or external respondent sources. MX8 Labs supports standard panel workflows, custom source setup, demographic targeting, boosted respondent sources, and live fielding reports that show incidence, dropouts, terminations, and quality issues.
How do results leave the platform?
Reports can be reviewed in the platform, exported to Excel, or pulled through the API for downstream dashboards, BI tools, data warehouses, and AI-assisted analysis. The platform is designed to fit into the research stack, so findings can keep moving into the tools your team already uses.
How does follow-up work after fielding?
Teams can ask additional follow-up questions against the study context after fielding closes, then validate important decisions against real respondent data when stakes are high.
The research operation, in one platform.
Rigorous enough to run the work you do, simple enough to make it easier. Use the MX8 Labs Research Platform for custom studies, campaign research, testing, tracking and brand lift.
Custom research
Program custom questions and routing, test respondent paths, and build reports in the same project.
Explore custom research →Campaign research
Use your own questions, integrated panels and first-party lists across audience studies and campaign measurement.
Explore campaign research →Copy and creative testing
Test unreleased video with secure streaming, capture live dial feedback, and rotate assets between respondents.
Explore copy and creative testing →Message and concept testing
Use built-in MaxDiff and conjoint to compare messages and concepts, alongside custom questions.
Explore message and concept testing →Brand tracking
Keep waves in one project, add custom questions, and reuse reports and coding frames.
Explore brand tracking →Brand lift
Set up exposure and control groups, with matching, weighting, significance tests, and lift reports.
Explore brand lift →