Tim Glomb, Head of Global Content, Wunderkind
From two annual reports to 24+ surveys
Tim Glomb describes moving from two annual anchor-content reports to more than 24 surveys by August 2025.
Read the Wunderkind storyCustomer stories
Customer accounts and examples of research run with the MX8 Labs Research Platform. Hear from the teams using it, then explore customer projects and studies from MX8 Labs.
Customer interviews
Andrew Einaudi, CEO, Mado Dynamic
Six studies before a retail launch
Andrew Einaudi describes self-programmed pre-launch surveys, six sequential tests over a month or two, and results returned in two days.
Read the Mado Dynamic story →Customer research projects
Wunderkind · Customer study
Online shopping across generations
Research for Wunderkind on how consumers shop online across fashion, apparel, jewelry, and accessories, with findings covered by retail publications.
Research from MX8 Labs
Browse Studies & stories →Studies run by the MX8 Labs team, covering consumer behavior, advertising, and research methods. Dates show when each study’s findings were published.
MX8 Labs · Survey experiment
Chat versus forms
The same questionnaire, fielded in two respondent experiences, to compare completion, response quality, and representation.
MX8 Labs · Advertising research
Pharmaceutical advertising
Consumer views on pharmaceutical ad volume, trust, and the information they want advertisers to provide.
MX8 Labs · Brand research
Brand collaborations
Research on co-branded products, what makes a collaboration appealing, and consumers’ reported purchase behavior.
MX8 Labs · Advertising research
Ad relevance and personalization
A study of how consumers experience ad targeting, including the balance between relevance and intrusive personalization.
MX8 Labs · Consumer research
Quick-service restaurant behavior
Brand awareness, restaurant preferences, and attitudes toward ordering technology among U.S. consumers.
MX8 Labs · Brand research
Choosing challenger brands
What encourages consumers to try smaller brands, how they discover them, and what holds them back.
MX8 Labs · Consumer research
Consumer reactions to tariffs
A rapid study of consumer concerns and spending intentions during tariff changes in April 2025.
MX8 Labs · Audience research
Streaming versus movie theaters
A survey of viewing preferences and the reasons people choose to stream films at home or visit a theater.
MX8 Labs · Audience research
Tracking streaming audiences
A longitudinal study of U.S. viewers’ streaming habits, content preferences, and experiences with subscription and ad-supported services.