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Studies & storiesWunderkind reported 24+ surveys by August 2025, compared with about two annual anchor-content reports. Learn what changed and why a forecast of 30–40 is not an achieved result.
One 40-question tariff study compared chat and forms across 2,803 respondents. Read the completion, subgroup, weighting, and mode-change findings with their limits.
According to research conducted by the MX8 Labs team, pharmaceutical ads are giving consumers a headache. But the data reveals there may be a prescription for healthcare marketers. In a nationally representative study of over 600 U.S. adults, MX8 Labs uncovered a mix of trust, frustration, and a growing appetite for reform. The data paints a picture of a public that's grown tired of pharmaceutical ads and ready to rewrite the rules.
From the chip aisle to the checkout page, brand collaborations are having a moment. They have evolved from fun gimmicks and one-off stunts to strategic, revenue-driving levers that often uplift brand recognition and relevance with more than a dash of inventiveness. And according to new research conducted by the MX8 Labs team, consumers are embracing these collabs with open arms. From Novelty to Norm: Brand Collabs Are Now Part of the Culture
In a digital world driven by data—where every scroll, click, and tap tells a story—marketers are betting that relevance is the most critical strategy for reaching customers. But are those bets paying off?
In the high-stakes world of retail performance marketing, timing isn’t everything. It’s the only thing. Just ask Tim Glomb, Head of Global Content at Wunderkind, a performance marketing powerhouse that generates over $5 billion in annual revenue for its clients. For years, Tim’s team operated within the traditional market research playbook: a couple of big reports per year, painstakingly built through manual processes and outsourced vendors. Then MX8 Labs Labs entered the picture.
The QSR industry isn't just heating up — it's evolving in real time. While convenience still rules, today's diners are making decisions based on far more than speed. Brand awareness, tech-savviness, and cultural connection are rewriting the rules of loyalty, visit frequency, and even menu design.
In an era where legacy brands dominate shelves and screens, a quiet revolution is underway: consumers are increasingly drawn to scrappy, creative challenger brands punching above their weight. But what makes someone pick Olipop over Coca-Cola? Or a niche skincare startup over L’Oréal?
With U.S. trade policy in a state of constant flux, confusion and anxiety are at all-time highs for both retailers and customers alike. Questions abound over how the shifting tariff situation will affect the global economy as a whole and consumers’ spending habits alike. Knowing how to speak to customers at highly volatile times like these is essential for companies hoping to set appropriate policies of their own in response. And for that, you don’t need more questions. You need more answers.
In a time when economic uncertainty and shifting trade policies dominate the headlines, Americans are increasingly aware of how global decisions might hit close to home.