Studies & stories

Studies & stories

MX8 Labs Survey Sheds Light On How Consumers View Tariffs

Plenty of politicians and economists have weighed in on the ever-changing tariff situation. But what to consumers have to say? MX8 Labs conducted a quick survey to get the facts fast, and give marketers time to adjust in real-time. Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits \ (Digiday, \04/28/2025) Of the respondents, 75% are worried tariffs will make everything more expensive

Megan Daniels
Megan DanielsCEO
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Studies & stories

MX8 Labs Surfaces Generational Differences In Online Shopping Behavior

Marketing firm Wunderkind engaged MX8 Labs in January 2025 to survey online shoppers seeking to gain insight on how retailers and brands can better attract and retain customers in the fashion, apparel, jewelry, and accessories categories. Once published, the findings were covered by several industry verticals, including: Generational differences govern online fashion shopping behavior: report (\Fashion Dive, \02/24/2025)

Megan Daniels
Megan DanielsCEO
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Studies & stories

Cord-Cutting Survey from MX8 Labs IDs Netflix As Streaming's Biggest Winner

With viewers increasingly tuning into streaming platforms to watch their favorite programming, interest grows along with it to determine which servies are standing out among them. We conducted a longitudinal tracking poll of 7,000 U.S. consumers age 18 and up to learn which streaming platform ranked best by viewer responses, with Netflix emerging as the clear winner. Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead (\Digiday, \02/10/2025)

Megan Daniels
Megan DanielsCEO
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Studies & stories

MX8 Labs Provides Crucial Big Game Audience Insights

The Super Bowl is the most-watched TV event of the year, making audience insights before, during, and after the game critical to the brands paying top-dollar for ad placement in and around the spectacle. Before this year’s game, we were tasked to determine the viewing plans of different age groups, unveiling some surprising results: Only 44% of young adults planning to watch Super Bowl, survey shows \ (Study Finds, \02/07/2025)

Megan Daniels
Megan DanielsCEO
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