Latest
GuidesCatch Fraud Before You Bank the Response
Cleaning fraud out after fieldwork is too late. The damage is already in your dataset. Survey fraud detection belongs at the point of collection, before a bad response is ever banked.
Guides
Guides
One Build, Every Modality: Web, SMS, and AI Voice from a Single Survey
Reaching people across web, SMS surveys, and AI voice should not mean rebuilding the study three times. One survey definition can field across every mode, on real respondents.
Guides
Pick the Winner Before You Pay for Losing Impressions
Creative testing best practices for agencies: plan audiences, stimuli, exposure, measures, and comparisons. Includes an illustrative result table and limits on predicting live performance.
Guides
The Ad-Tech-to-Research Translation Guide
Translate ad-tech concepts into survey research with worked message and lift examples, sampling guidance, and clear limits on intent, matching, and causal claims.
Guides
Keep Your Process. Lose the Busywork.
Adopting a modern platform shouldn't mean redesigning how your agency works. The steps worth automating are largely the ones you already outsource. No rip-and-replace.
Guides
A Brand Lift Study Without the Six-Week Wait
Plan brand-lift measurement around campaign decisions, feasible exposed/control bases, and a clear analysis schedule. Understand matching, uncertainty, and quote-based costs.
Guides
The Insight Layer Your Ad Stack Is Missing
Your ad stack is brilliant at measuring what happened and silent on why. The missing layer is a real person's direct answer, fast enough to run inside a campaign.
Guides
Survey Your Own Customers: First-Party Data on MX8 Labs
Skip the clunky export-and-blast workflow. Upload your customer file to MX8 Labs and get trackable links, pre-filled data, and richer reporting all in one place.
Guides
Message Testing Before You Spend a Dollar on Media
Message testing evaluates clarity, credibility, and relevance before media. Follow a worked three-claim example, plan segment bases, and understand what survey rankings can establish.
Guides
How to QA Your Survey Using Claude or ChatGPT
Export your respondent transcripts as Markdown, hand them to Claude or ChatGPT, and find survey issues in minutes instead of hours.
