CEO
Megan has more than 20 years of research experience at Forrester, Phoenix and MarketCast. She has led more than 60 analysts delivering research for AT&T, eBay, P&G, Microsoft and Liberty Mutual. Her expertise includes design, analysis, programming and fieldwork.
ExpertiseResearch leadership, study design and delivering research for clients.
LinkedIn : Megan Daniels (opens in a new tab)70 published articles · Page 1 of 7
Cleaning fraud out after fieldwork is too late. The damage is already in your dataset. Survey fraud detection belongs at the point of collection, before a bad response is ever banked.
Read article: Catch Fraud Before You Bank the ResponseReaching people across web, SMS surveys, and AI voice should not mean rebuilding the study three times. One survey definition can field across every mode, on real respondents.
Read article: One Build, Every Modality: Web, SMS, and AI Voice from a Single SurveyCreative testing best practices for agencies: plan audiences, stimuli, exposure, measures, and comparisons. Includes an illustrative result table and limits on predicting live performance.
Read article: Pick the Winner Before You Pay for Losing ImpressionsWunderkind reported 24+ surveys by August 2025, compared with about two annual anchor-content reports. Learn what changed and why a forecast of 30–40 is not an achieved result.
Read article: From Two Annual Reports to 24+ Surveys: Expansion by UtilizationUse segment, message, and creative research to narrow a live experiment. Includes reproducible combination arithmetic, illustrative segment results, and limits on survey-to-conversion claims.
Read article: Segment x Message x Creative: The Combinatorial Trap of A/B TestingOne 40-question tariff study compared chat and forms across 2,803 respondents. Read the completion, subgroup, weighting, and mode-change findings with their limits.
Read article: Same Survey, Different People: What We Found Testing Chat Against FormsAn independent CPA firm has examined our security controls and put its opinion on the record. MX8 Labs is now SOC 2 Type 1 attested, with Type 2 already underway.
Read article: MX8 Labs Achieves SOC 2 Type 1 AttestationTranslate ad-tech concepts into survey research with worked message and lift examples, sampling guidance, and clear limits on intent, matching, and causal claims.
Read article: The Ad-Tech-to-Research Translation GuideAdopting a modern platform shouldn't mean redesigning how your agency works. The steps worth automating are largely the ones you already outsource. No rip-and-replace.
Read article: Keep Your Process. Lose the Busywork.Plan brand-lift measurement around campaign decisions, feasible exposed/control bases, and a clear analysis schedule. Understand matching, uncertainty, and quote-based costs.
Read article: A Brand Lift Study Without the Six-Week Wait