About MX8 Labs

Built by researchers, for researchers.

We started MX8 Labs in 2022 because too much research time was going into production: programming surveys, checking logic, managing fieldwork and assembling reports.

The MX8 Labs Research Platform brings that work into one workflow, with automation to help agencies take on more studies. Your team shapes the research and turns the findings into advice for your clients.

Founders

Megan has more than 20 years of research experience at Forrester, Phoenix and MarketCast. She has led more than 60 analysts delivering research for AT&T, eBay, P&G, Microsoft and Liberty Mutual. Her expertise includes design, analysis, programming and fieldwork.

Tom was Chief Data Scientist at Inscape and MarketCast. He founded data ventures later acquired by GfK, Ericsson, Verimatrix and MarketCast. His expertise includes AI, data fusion and measurement.

Leadership

Michael is an Emmy-winning entrepreneur who has held five CEO roles, raised more than $100 million and led three exits to Motorola, VIZIO and MarketCast.

Shannon was Chief Revenue Officer at tvScientific, Boulevard and Tapjoy. Her go-to-market work has included multiple company exits.

Roger is a chartered accountant and entrepreneur with finance leadership experience in technology, healthcare and education. He has worked with private equity firms, managed acquisitions and company exits, and served as CFO of Deductive before its acquisition by MarketCast.

Company milestones

2022MX8 Labs started.
End of 2023First surveys fielded.
August 2025Formal launch.
September 2026More than 50 clients using the platform

Backed by over $2 million in funding.

What We Believe

Research Should Be Fast

The best insights are the ones that arrive while they're still actionable. Speed isn't a luxury; it's a necessity.

Quality Without Compromise

Quality starts with the questionnaire, sample plan, fielding strategy, and analysis. Automation speeds up production while researchers stay in control of those choices.

Researchers Are Essential

AI handles the operations. You focus on strategy, design, and insights. That's how it should be.

Campaign Optimization

The signals teams optimize on are decaying. A real person's direct answer beats a model's best guess and keeps performance compounding when the tracking goes dark. Real first, with optional synthetic follow-up; Synthetic Twins extend that real data, they never replace it.

Transparency Matters

Simple pricing, clear processes, and full control over your research. No black boxes.

Why we built MX8 Labs

We spent years inside large research firms watching smart teams lose weeks to work a computer should be doing. Programming a survey took days. QA took days more. Fielding was opaque. Reporting was a deck-building exercise. By the time an answer landed on a stakeholder's desk, the decision had often already been made. That gap between question and answer was the whole problem.

The economics didn't help either. Pricing was negotiated study by study, rarely transparent, and padded with fees that had nothing to do with respondents. Buyers never knew what a study should cost. Research teams never knew what they could promise. Everyone worked around the same broken middle.

AI changes the math. The mechanical work, programming, checking, tabulating, writing first-draft commentary, is exactly the work large models are good at. That means a research team can run more studies, field them faster, and spend their time on the parts of the job that actually require a researcher: framing the question, interrogating the data, and telling the business what to do. Buyers get answers in days instead of weeks, at a fraction of the cost. That's the company we wanted to work at, so we built it.

Ready to join us?

Let's transform how research gets done.

For general inquiries, email megan@mx8labs.com.

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