Tools

Conjoint Analysis Design Tool

MX8 Labs Conjoint Planner helps you plan and generate a choice-based conjoint (CBC) design in your browser, then export a programmer-ready block for launch on the MX8 Labs Research Platform.

Define study setup and respondent experience.
Set reliability and generate the concept pool.
Finalize levels and exclusions, then export.

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1. Study setup

Study nameUsed in your export so your team can identify this study.Number of attributesHow many decision factors are shown (for example brand, price, delivery speed).Maximum conceptsSet a cap if each concept requires a separate asset (for example an image).

Include “None” / “No choice” optionUse when respondents should be allowed to reject all shown options.

Attribute	Attribute name	Type	Number of levels
Attribute 1
Attribute 2

Respondent experience

Choice questions per respondentHow many choice questions each respondent answers.Options shown in each questionHow many options appear side-by-side in each question.

Save or load study

Import study

2. Generate concept pool

Reliability targetHigher reliability improves estimate stability but may reduce feasible concept count.

Recommended respondents per segment

250

Typical range for this setup: 200–300

3. Define levels

No exclusions configured.

5. Export design

Generate a concept pool in section 2 to enable export.