CEO
Megan has more than 20 years of research experience at Forrester, Phoenix and MarketCast. She has led more than 60 analysts delivering research for AT&T, eBay, P&G, Microsoft and Liberty Mutual. Her expertise includes design, analysis, programming and fieldwork.
ExpertiseResearch leadership, study design and delivering research for clients.
LinkedIn : Megan Daniels (opens in a new tab)70 published articles · Page 2 of 7
Your ad stack is brilliant at measuring what happened and silent on why. The missing layer is a real person's direct answer, fast enough to run inside a campaign.
Read article: The Insight Layer Your Ad Stack Is MissingSkip the clunky export-and-blast workflow. Upload your customer file to MX8 Labs and get trackable links, pre-filled data, and richer reporting all in one place.
Read article: Survey Your Own Customers: First-Party Data on MX8 LabsMessage testing evaluates clarity, credibility, and relevance before media. Follow a worked three-claim example, plan segment bases, and understand what survey rankings can establish.
Read article: Message Testing Before You Spend a Dollar on MediaResearchers don't judge a platform on its AI demo. They judge it on whether they can ship the report at the end. Most AI-first tools lose them on the reporting step.
Read article: AI-First Doesn't Mean Skipping the Reporting CraftEnterprise and regulated organizations can now choose where their survey data lives. MX8 Labs supports regional data hosting in the US and EU.
Read article: Your Data Stays Where You Need It: Data Residency on MX8 LabsMaxDiff is one of the most powerful preference ranking methods in research. It used to require specialty software and a stats team. Now it doesn't.
Read article: MaxDiff Analysis Without the ComplexityThe cost of inaction isn't zero. It's just invisible.
Read article: The Hidden Cost of Not Automating: What You're Losing by WaitingA fill-in-the-blank framework you can adapt and submit to your CFO this quarter.
Read article: Building the Business Case for AI Research Tools: A Framework for Insights LeadersAudit agency production costs with illustrative budgeting assumptions while accounting for the design, expertise, sourcing, and review that remain.
Read article: Allocating Agency Spend: What AI-Assisted Research Can AutomateThe agent revolution is the researcher's best opportunity in a decade.
Read article: Agentic Research Isn't About Replacing Researchers, It's About Giving Them Superpowers