CEO
Megan has more than 20 years of research experience at Forrester, Phoenix and MarketCast. She has led more than 60 analysts delivering research for AT&T, eBay, P&G, Microsoft and Liberty Mutual. Her expertise includes design, analysis, programming and fieldwork.
ExpertiseResearch leadership, study design and delivering research for clients.
LinkedIn : Megan Daniels (opens in a new tab)70 published articles · Page 3 of 7
The cost savings from automation aren't just about eliminating positions. They're about eliminating the type of work that burns people out.
Read article: Five Research Roles That Are Changing (and Two That Are Disappearing)The first piece of "Advanced Analytics" you don't have to export, wait for, or run in a second tool. Hierarchical Bayes for MaxDiff and conjoint is now native in MX8 Labs.
Read article: Advanced Analytics Without the WaitMost insights teams are being asked to do more with less. The economics of traditional research make that nearly impossible. Here's what's actually changing.
Read article: When the Research Budget Doesn't Grow But the Demands DoThe battle between synthetic and real isn't about choosing a side. It's about designing the smartest research architecture for your specific question.
Read article: Synthetic Data vs. Real Respondents: When to Use Which (and When to Use Both)AI voice surveys bring the depth of a phone interview at a fraction of the cost. We think the technology is ready. Here's what that means for research and what to watch out for.
Read article: Voice Surveys Are Here: Talk to Your Respondents (Literally)AI-generated survey responses have evolved from obvious bots to sophisticated mimicry. Here's why fraud detection has become an arms race—and how to compete.
Read article: AI Survey Fraud Is Getting Harder to CatchThe right questions to ask about AI research tools separate genuine capability from good marketing. Here's what to look for before you buy.
Read article: 5 Questions to Ask Before Buying an AI Research ToolYou no longer have to wait for fieldwork to close before you start learning. In-field weighting and progress tracking are live on MX8 Labs.
Read article: Real-Time Weighting and Progress TrackingAs AI reshapes research from episodic projects into continuous systems, Research Ops must evolve from administrative support into the operational engine that makes insight infrastructure possible.
Read article: Research Ops as the Operating System for InsightText-to-web click rates are falling. Interactive SMS surveys remove the click entirely — and the economics might surprise you.
Read article: Reach Respondents Where They Already Are: SMS Surveys Are Here