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Company NewsAdvanced Analytics Without the Wait
The first piece of "Advanced Analytics" you don't have to export, wait for, or run in a second tool. Hierarchical Bayes for MaxDiff and conjoint is now native in MX8.
Company News
Company News
Voice Surveys Are Here: Talk to Your Respondents (Literally)
AI voice surveys bring the depth of a phone interview at a fraction of the cost. We think the technology is ready. Here's what that means for research and what to watch out for.
Company News
Real-Time Weighting and Progress Tracking
You no longer have to wait for fieldwork to close before you start learning. In-field weighting and progress tracking are live on MX8.
Company News
Reach Respondents Where They Already Are: SMS Surveys Are Here
Text-to-web click rates are falling. Interactive SMS surveys remove the click entirely — and the economics might surprise you.
Company News
One Study, Any Language: Multilingual Surveys on MX8
Design once, field in any language, report in one place. Multilingual surveys are live on MX8.
Company News
Measure What Matters: Brand Lift, Built In
Lift reports are now native to MX8, isolate the real impact of exposure with automatic demographic matching and statistical controls.
Company News
Michael Collette Joins MX8 Labs as Chairman of the Board
Today, MX8 Labs is proud to announce that Michael Collette has been appointed Chairman of its Board of Directors. Collette is a widely-recognized industry veteran who brings over three decades of experience, leadership and innovation to MX8 Labs and has a knack for being able to identify, evangelize and help grow groundbreaking media technology.
Company News
How Wunderkind Turned Two Research Reports into 24 (And Counting)
In the high-stakes world of retail performance marketing, timing isn’t everything. It’s the only thing. Just ask Tim Glomb, Head of Global Content at Wunderkind, a performance marketing powerhouse that generates over $5 billion in annual revenue for its clients. For years, Tim’s team operated within the traditional market research playbook: a couple of big reports per year, painstakingly built through manual processes and outsourced vendors. Then MX8 Labs entered the picture.
Company News
Out Of Beta, MX8 Labs Officially Launches To Unleash The Power Of Speed And Insight
Today marks a pivotal moment for the market research industry as we officially announce the launch of MX8 Labs — a groundbreaking AI-powered survey platform designed to revolutionize how brands gather and utilize customer insights.
Company News
Welcoming Tyler Wade: MX8 Labs Chief Revenue Officer and Head of Partnerships
We’re thrilled to announce that Tyler Wade has joined MX8 Labs as our new Chief Revenue Officer and Head of Partnerships. With over 15 years of experience in market and advertising research, Tyler brings a wealth of knowledge and a proven track record of driving growth and innovation.