Rapidly test, track, and prove impact
with real respondents.
At MX8 Labs, we built the Research Platform to move as fast as your business and accommodate all types of research. From quick-turn creative testing to complex custom studies, accelerate your research without needing to compromise on flexibility, rigor, or security.
With our rapid onboarding program, we configure the platform for your research workflows and work with you hand-in-hand through the first studies.
You don't have to wait days or weeks for creative testing results.
Test your ads and concepts with real respondents same-day, in a matter of hours rather than days or weeks. Secure DRM video playback keeps pre-release creative confidential, and dual-layered respondent quality controls ensure you have real respondents providing high-quality feedback. Our agile setup balances customization with speed, so you can create, learn, and launch at the speed of business.
Let's Talk
Stay ahead of shifts in consumer sentiment with continuous, flexible tracking.
The MX8 Labs Research Platform automates programming and reporting, letting you monitor KPIs without the cost or lag of traditional trackers. Slice results by key audiences and act on changes in real time.
Let's Talk
When your questions don't fit into a template, the MX8 Labs Platform adapts.
Our AI-enabled infrastructure supports everything from simple surveys to complex methodologies like MaxDiff, conjoint, or segmentation. Tailored solutions, faster turnarounds, and no compromise on quality.
Let's Talk
Build thought leadership with data that drives headlines.
Whether you're producing whitepapers, PR hooks, or blog content, MX8 Labs delivers statistically reliable insights at speed. Launch studies that fuel stories, generate press coverage, and create shareable content to amplify your brand's voice.
Let's Talk
Prove the value of your campaigns with incrementality and brand lift studies.
The MX8 Labs Platform links exposure to real consumer outcomes, letting you measure brand recall, favorability, and conversion with precision and scale.
For the Sell Side
Demonstrate the true impact of your media inventory and prove ROI to advertisers. Use brand lift to validate premium ad placements, strengthen renewals, and win incremental spend.
For the Buy Side
Understand which campaigns actually move the needle on awareness, perception, and intent. Attribute results directly to exposure and optimize your creative and media mix to maximize impact.