Know. It. All
Built by Researchers
for Researchers
Researchers are under more pressure than ever to generate insights, but face a headwind of challenges
Challenges facing researchers
Tighter Budgets
Doing more with less means making compromises, often at the expense of quality.
Higher Demands
The need for customer data is skyrocketing, stretching the limits of personnel, time, and resources.
Rapid Changes
Consumer attitudes are shifting faster than ever, and older tools can’t keep pace.
Unfettered Curiosity – Know. It. Deeper
| Traditional Systems = Limited Research | MX8 Labs = Deep Insights |
|---|---|
| Templated, one-size-fits-all surveys answering irrelevant questions. | Dynamic surveys that adapt to real-world decision-making. |
| Fixed paths and rigid assumptions that lead respondents rather than learn from them. | Flexible flows that mirror how people actually make choices. |
| Limited methodologies requiring paid custom work. | Built-in advanced methodologies like MaxDiff, Conjoint, and Dial, ready to deploy. |
| Manual reporting and inefficient cross-tab management. | Fully stat-tested cross-tabs with AI-surfaced insights |
| One-off studies that skim the surface rather than providing actionable insights. | In-depth multi-wave studies that reveal trade-offs, context, and reasoning. |
| Export data to other systems for detailed analysis | Train synthetic respondents, create matching control groups for lift tests, all in the platform |
Streamlined Tools — Know. It. Faster
Designed by researchers, for researchers, MX8 makes research easier.
Integrated & iterative set-up
- Word doc automatically turned into survey code.
- Simulated QA data automatically creates reports.
- Adjustments to AI-generated code can be made in real-time.
Fast & flexible fielding
- API integrations with panel providers.
- Automated data processing.
- Easily adjustable reporting including weighting and sig testing.
Easy to use reporting
- Dashboard to manage research progress.
- Conversational interface for easy data queries.
- AI coding of open-end questions.
Smarter Insights Tools
Rapid Research. Zero Compromises.
MX8’s AI technology elevates human-centric expertise by managing the grunt work so researchers can focus on what they do best — generate insights for their business. By freeing up valuable time, MX8 helps researchers:
- Understand what matters, why it matters, and what to do about it.
- Design studies that go beyond the brief and speak to business needs
- Follow hunches, test hypotheses and explore nuances without friction.
- Ask sharper, more strategic questions that challenge assumptions and generate meaningful results.
- Trace surface behaviours back to underlying motivations.
- Reconnect with the craft of research, not just the process.
Recent Highlights
