Industry Trends

Industry Trends

Can AI Really Understand Consumers?

In the world of market research, understanding consumers—what they think, feel, and want—is crucial. This deep understanding has traditionally been the domain of human researchers who bring empathy, intuition, and cultural awareness to the table. With the rise of artificial intelligence (AI), there’s a growing concern that AI, being just a machine, lacks the human touch necessary to truly grasp the nuances of consumer behavior. But is this concern valid?

Tom Weiss
Tom WeissChief Product & Technology Officer
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Industry Trends

The Hidden Costs of Implementing AI in Market Research

The integration of Artificial Intelligence (AI) into market research promises enhanced insights, efficiency, and automation. However, while the benefits are clear, the hidden costs of implementing AI can be substantial. These costs, often overlooked, can significantly impact the overall value and feasibility of AI projects in market research.

Megan Daniels
Megan DanielsCEO
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Industry Trends

Bridging the Gap: Integrating AI into Traditional Market Research Workflows

Artificial Intelligence (AI) offers unparalleled potential to transform market research by automating complex tasks, enhancing data analysis, and providing deeper insights. However, integrating AI into traditional market research workflows is far from straightforward. The complexity of this integration poses significant challenges, often leading to disruption and inefficiencies rather than the intended benefits.

Megan Daniels
Megan DanielsCEO
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Industry Trends

The Dark Side of AI: How Bad Actors Exploit AI for Survey Fraud

Artificial Intelligence (AI) has revolutionized many industries, and market research is no exception. By automating data collection, analysis, and interpretation, AI promises to deliver deeper insights faster than ever before. However, like any powerful tool, AI comes with its own set of challenges and risks. One significant issue plaguing the market research industry is the negative impact of AI on data quality, particularly through the rise of AI-enabled survey fraud.

Tom Weiss
Tom WeissChief Product & Technology Officer
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Industry Trends

5 Ways AI-Powered Analytics Can Enhance Your Market Research

Artificial Intelligence (AI) is no longer the future; it's the present, and it's reshaping the landscape of market research. AI-powered analytics offer advanced tools that can significantly enhance the accuracy and efficiency of your market research efforts. Here are five ways AI is making a tangible impact.

Tom Weiss
Tom WeissChief Product & Technology Officer
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