AI is cutting the cost of market research—but not in the way most people think. It’s not just about reducing headcount or slashing budgets. The real impact is b...
The promise of AI in market research has long been framed around efficiency: faster surveys, quicker reports, real-time dashboards. But what if speed isn’t just...
Box office figures only tell us so much. After Disney released a slate of live-action remakes of classic animated favorites, we conducted a quick survey to dete...
Designing surveys isn’t just about asking the right questions—it’s about ensuring a smooth, logical flow that keeps respondents engaged and delivers clean, reli...
Hollywood is lobbying hard to get moviegoers out of the house and into theater seats again. So we fielded a fast survey to determine how the general public feel...
Marketing firm Wunderkind engaged MX8 in January 2025 to survey online shoppers seeking to gain insight on how retailers and brands can better attract and retai...
With viewers increasingly tuning into streaming platforms to watch their favorite programming, interest grows along with it to determine which servies are stand...
The Super Bowl is the most-watched TV event of the year, making audience insights before, during, and after the game critical to the brands paying top-dollar fo...
Adopting an AI-driven platform in market research brings significant improvements in speed and scalability, but it’s the return on investment (ROI) that often c...
AI is transforming market research organizations by enabling them to become more agile and scalable. With traditional research structures, organizations often s...
