Ideas & analysis
Creative Contribution: Test the Idea Before Media
Use survey creative testing to diagnose clarity, relevance, and credibility before a live campaign. Separate illustrative CPM arithmetic from a platform quote or promised return.
Updates from MX8 Labs
Ideas & analysis
The Hidden Cost of Not Automating: What You're Losing by Waiting
The cost of inaction isn't zero. It's just invisible.
News & releases
Meet Chat: A Research Assistant That Takes Action
Chat is our in-product AI assistant. It can now draft changes to the survey, report, or insight you have open, with every edit reviewed and applied by you.
Ideas & analysis
Building the Business Case for AI Research Tools: A Framework for Insights Leaders
A fill-in-the-blank framework you can adapt and submit to your CFO this quarter.
Ideas & analysis
When the Signals Go Dark: Survey Research at Campaign Speed
The behavioral signals digital marketers have optimized on for fifteen years are fading all at once. The most durable input left is the one most teams have skipped: asking real people, fast enough to act on.
Ideas & analysis
On Forsta Decipher? You Have Options, and a Free Trial
Forsta Decipher, formerly part of FocusVision, now sits inside the Qualtrics acquisition of Press Ganey Forsta. If you're weighing what that means for your roadmap, here's a modern alternative and a free trial to test it.
Ideas & analysis
The Researcher's Stack: Tools That Actually Play Well Together
The best research platform is the one that doesn't try to do everything.
Ideas & analysis
Close the Loop on Ad Measurement: Exposure Tracking on MX8 Labs
Brand lift reports measure impact, but they need data first. Here's how to get exposure tracking working so your measurement actually means something.
News & releases
9 Exciting Things We Shipped in May
Nine releases in May: Hierarchical Bayes native on the platform, Airtory ad-exposure surveys, derived questions, and synthetic copy testing for images and video.
Ideas & analysis
Allocating Agency Spend: What AI-Assisted Research Can Automate
Audit agency production costs with illustrative budgeting assumptions while accounting for the design, expertise, sourcing, and review that remain.