Latest updates from the team

Research Insights

Pharma Ads Fatigue: What Consumers Really Think and What Marketers Should Do Next

According to research conducted by the MX8 Labs team, pharmaceutical ads are giving consumers a headache. But the data reveals there may be a prescription for healthcare marketers. In a nationally representative study of over 600 U.S. adults, MX8 Labs uncovered a mix of trust, frustration, and a growing appetite for reform. The data paints a picture of a public that's grown tired of pharmaceutical ads and ready to rewrite the rules.

Megan Daniels
Megan DanielsCEO
Read
Research Insights

When the cost of research collapses: how AI automation reshapes the economics of insight

For decades, the economics of quantitative research have been defined by three constraints: cost, time, and respondent burden. Every part of the industry—methods, workflows, vendor models, even the calendar of insight—quietly assumes that research will always be slow, expensive, and difficult to execute repeatedly. AI automation directly challenges those assumptions.

Tom Weiss
Tom WeissChief Product & Technology Officer
Read
Research Insights

Why Brand Collabs Are Winning Over Consumers

From the chip aisle to the checkout page, brand collaborations are having a moment. They have evolved from fun gimmicks and one-off stunts to strategic, revenue-driving levers that often uplift brand recognition and relevance with more than a dash of inventiveness. And according to new research conducted by the MX8 Labs team, consumers are embracing these collabs with open arms. From Novelty to Norm: Brand Collabs Are Now Part of the Culture

Megan Daniels
Megan DanielsCEO
Read
Company News

Michael Collette Joins MX8 Labs as Chairman of the Board

Today, MX8 Labs is proud to announce that Michael Collette has been appointed Chairman of its Board of Directors. Collette is a widely-recognized industry veteran who brings over three decades of experience, leadership and innovation to MX8 Labs and has a knack for being able to identify, evangelize and help grow groundbreaking media technology.

Megan Daniels
Megan DanielsCEO
Read
Company News

How Wunderkind Turned Two Research Reports into 24 (And Counting)

In the high-stakes world of retail performance marketing, timing isn’t everything. It’s the only thing. Just ask Tim Glomb, Head of Global Content at Wunderkind, a performance marketing powerhouse that generates over $5 billion in annual revenue for its clients. For years, Tim’s team operated within the traditional market research playbook: a couple of big reports per year, painstakingly built through manual processes and outsourced vendors. Then MX8 Labs Labs entered the picture.

Megan Daniels
Megan DanielsCEO
Read