In an era where legacy brands dominate shelves and screens, a quiet revolution is underway: consumers are increasingly drawn to scrappy, creative challenger brands punching above their weight. But what makes someone pick Olipop over Coca-Cola? Or a niche skincare startup over L’Oréal?
Market research doesn’t end with data collection. In many ways, it begins there... at the intersection of analysis and communication, where raw numbers become actionable insights. But while writing reports is central to the value researchers deliver, it’s often one of the most time-consuming and repetitive tasks. MX8 Labs is changing that. With AI at its core, our platform makes reporting faster, more accurate, and infinitely more scalable. Here’s how.
By Megan Daniels, CEO, MX8 Labs In a landscape where researchers are asked to do more with less, artificial intelligence isn’t a threat; it’s the most valuable partner you haven’t fully tapped.
We’re thrilled to announce that Tyler Wade has joined MX8 Labs as our new Chief Revenue Officer and Head of Partnerships. With over 15 years of experience in market and advertising research, Tyler brings a wealth of knowledge and a proven track record of driving growth and innovation.
Artificial Intelligence (AI) is one of the most talked-about innovations of our time, reshaping industries such as healthcare, finance, and even market research. Like any paradigm shift, AI brings with it skepticism and myths that cloud its enormous potential. These misconceptions often make market researchers hesitant to adopt AI tools, leaving them questioning the practicality, fairness, and value these tools hold.
Jevon’s Paradox is simple: when a resource becomes more efficient to use, we tend to use more of it—not less. Originally observed in the 19th century when improvements in coal-burning steam engines led to increased coal consumption, it has since become a powerful lens for understanding how efficiency drives demand. And today, it’s one of the most useful ways to think about the future of market research.
Web-based surveys have become a mainstay of market research for one big reason: efficiency. Yet, as organizations increasingly rely on online data collection, a new and growing threat has come into focus. Survey fraud actively undermines the reliability and value of research, putting both insights and business decisions at risk.
With U.S. trade policy in a state of constant flux, confusion and anxiety are at all-time highs for both retailers and customers alike. Questions abound over how the shifting tariff situation will affect the global economy as a whole and consumers’ spending habits alike. Knowing how to speak to customers at highly volatile times like these is essential for companies hoping to set appropriate policies of their own in response. And for that, you don’t need more questions. You need more answers.
In a time when economic uncertainty and shifting trade policies dominate the headlines, Americans are increasingly aware of how global decisions might hit close to home.
Plenty of politicians and economists have weighed in on the ever-changing tariff situation. But what to consumers have to say? MX8 Labs conducted a quick survey to get the facts fast, and give marketers time to adjust in real-time. Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits \ (Digiday, \04/28/2025) Of the respondents, 75% are worried tariffs will make everything more expensive
