News & releases
Advanced Analytics Without the Wait
The first piece of "Advanced Analytics" you don't have to export, wait for, or run in a second tool. Hierarchical Bayes for MaxDiff and conjoint is now native in MX8 Labs.
Updates from MX8 Labs
Ideas & analysis
What Market Research Actually Costs in 2026: A Transparent Breakdown
Illustrative concept-test, tracker, and interview budgeting scenarios. Separate author assumptions from current platform quotes, and include methodology, sample, review, and reporting effort.
News & releases
A Few Things We Shipped in April
April brought five releases: cross-tab charts, fine-grained permissions, production-ready voice surveys, and a couple of new ways to lean on Claude or ChatGPT.
Ideas & analysis
Five Research Tasks You Should Let an AI Agent Handle Today (And Three You Shouldn't)
Knowing what to automate matters more than automating everything.
Ideas & analysis
When the Research Budget Doesn't Grow But the Demands Do
Most insights teams are being asked to do more with less. The economics of traditional research make that nearly impossible. Here's what's actually changing.
Ideas & analysis
See Exactly Where Your Content Lands: Dial Testing on MX8 Labs
Dial testing reveals the precise moments your audience engages, loses focus, or gets confused. What used to require expensive in-person facilities is now available in MX8 Labs.
Ideas & analysis
Synthetic Data vs. Real Respondents: When to Use Which (and When to Use Both)
The battle between synthetic and real isn't about choosing a side. It's about designing the smartest research architecture for your specific question.
Guides
How to QA Your Survey Using Claude or ChatGPT
Export your respondent transcripts as Markdown, hand them to Claude or ChatGPT, and find survey issues in minutes instead of hours.
News & releases
Voice Surveys Are Here: Talk to Your Respondents (Literally)
AI voice surveys bring the depth of a phone interview at a fraction of the cost. We think the technology is ready. Here's what that means for research and what to watch out for.
Guides
Build a Research Deck with Claude and MX8 Labs
Point Claude at your PowerPoint template and the MX8 Labs MCP connector, and build a draft research deck from your survey data, with editable charts and tables.