Ideas & analysis
Agentic Research Isn't About Replacing Researchers, It's About Giving Them Superpowers
The agent revolution is the researcher's best opportunity in a decade.
Updates from MX8 Labs
Ideas & analysis
Five Research Roles That Are Changing (and Two That Are Disappearing)
The cost savings from automation aren't just about eliminating positions. They're about eliminating the type of work that burns people out.
Ideas & analysis
The $400,000 Researcher: An Illustrative Capacity Model
Model researcher capacity with hypothetical loaded costs and production-time allocations, then test the assumptions against your own team and project mix.
Ideas & analysis
Research Speed: A Framework for Estimating Decision Value
Estimate the value of faster research with explicit decision volumes, costs, and attributable effects. Worked scenarios are hypothetical, not customer results.
News & releases
Advanced Analytics Without the Wait
The first piece of "Advanced Analytics" you don't have to export, wait for, or run in a second tool. Hierarchical Bayes for MaxDiff and conjoint is now native in MX8 Labs.
Ideas & analysis
What Market Research Actually Costs in 2026: A Transparent Breakdown
Illustrative concept-test, tracker, and interview budgeting scenarios. Separate author assumptions from current platform quotes, and include methodology, sample, review, and reporting effort.
News & releases
A Few Things We Shipped in April
April brought five releases: cross-tab charts, fine-grained permissions, production-ready voice surveys, and a couple of new ways to lean on Claude or ChatGPT.
Ideas & analysis
Five Research Tasks You Should Let an AI Agent Handle Today (And Three You Shouldn't)
Knowing what to automate matters more than automating everything.
Ideas & analysis
When the Research Budget Doesn't Grow But the Demands Do
Most insights teams are being asked to do more with less. The economics of traditional research make that nearly impossible. Here's what's actually changing.
Ideas & analysis
See Exactly Where Your Content Lands: Dial Testing on MX8 Labs
Dial testing reveals the precise moments your audience engages, loses focus, or gets confused. What used to require expensive in-person facilities is now available in MX8 Labs.