Latest updates from the team

Press & Media

Modern Restaurant Management Q&A

Modern Restaurant Magazine published an interview with MX8 Labs' Tyler Wade about our latest survey on the QSR restaurant industry. Among the highlights: The U.S. consumer is fast-moving and their appetite, no pun intended, for immediate results and gratification is at an all time high and growing. In all aspects of a consumer’s life — from the content they watch to the people they interact with, results are immediate and driven by technological changes. It’s no different in the QSR space.

Megan Daniels
Megan DanielsCEO
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Research Insights

Fast Food, Faster Shifts: How Brand Awareness and Behavior Are Redrawing the QSR Map

The QSR industry isn't just heating up — it's evolving in real time. While convenience still rules, today's diners are making decisions based on far more than speed. Brand awareness, tech-savviness, and cultural connection are rewriting the rules of loyalty, visit frequency, and even menu design.

Megan Daniels
Megan DanielsCEO
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Press & Media

AdExchanger: MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz

See AdExchanger's coverage of our launch news, including insights from customers that have used MX8 Labs to transform their market research activities. What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is trying to increase the speed of current marketing and customer survey results.

Megan Daniels
Megan DanielsCEO
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Research Insights

The Challenger Brand Opportunity: What Makes Consumers Take a Chance on David over Goliath

In an era where legacy brands dominate shelves and screens, a quiet revolution is underway: consumers are increasingly drawn to scrappy, creative challenger brands punching above their weight. But what makes someone pick Olipop over Coca-Cola? Or a niche skincare startup over L’Oréal?

Megan Daniels
Megan DanielsCEO
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How-To

How to Automate Report Writing with MX8 Labs and Deliver Smarter Insights, Faster

Market research doesn’t end with data collection. In many ways, it begins there... at the intersection of analysis and communication, where raw numbers become actionable insights. But while writing reports is central to the value researchers deliver, it’s often one of the most time-consuming and repetitive tasks. MX8 Labs is changing that. With AI at its core, our platform makes reporting faster, more accurate, and infinitely more scalable. Here’s how.

Megan Daniels
Megan DanielsCEO
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Industry Trends

AI in Market Research: Myth vs Reality

Artificial Intelligence (AI) is one of the most talked-about innovations of our time, reshaping industries such as healthcare, finance, and even market research. Like any paradigm shift, AI brings with it skepticism and myths that cloud its enormous potential. These misconceptions often make market researchers hesitant to adopt AI tools, leaving them questioning the practicality, fairness, and value these tools hold.

Tom Weiss
Tom WeissChief Product & Technology Officer
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Industry Trends

Jevon’s Paradox and the Future of Market Research

Jevon’s Paradox is simple: when a resource becomes more efficient to use, we tend to use more of it—not less. Originally observed in the 19th century when improvements in coal-burning steam engines led to increased coal consumption, it has since become a powerful lens for understanding how efficiency drives demand. And today, it’s one of the most useful ways to think about the future of market research.

Tom Weiss
Tom WeissChief Product & Technology Officer
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