Web-based surveys have become a mainstay of market research for one big reason: efficiency. Yet, as organizations increasingly rely on online data collection, a new and growing threat has come into focus. Survey fraud actively undermines the reliability and value of research, putting both insights and business decisions at risk.
With U.S. trade policy in a state of constant flux, confusion and anxiety are at all-time highs for both retailers and customers alike. Questions abound over how the shifting tariff situation will affect the global economy as a whole and consumers’ spending habits alike. Knowing how to speak to customers at highly volatile times like these is essential for companies hoping to set appropriate policies of their own in response. And for that, you don’t need more questions. You need more answers.
In a time when economic uncertainty and shifting trade policies dominate the headlines, Americans are increasingly aware of how global decisions might hit close to home.
Plenty of politicians and economists have weighed in on the ever-changing tariff situation. But what to consumers have to say? MX8 Labs conducted a quick survey to get the facts fast, and give marketers time to adjust in real-time. Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits \ (Digiday, \04/28/2025) Of the respondents, 75% are worried tariffs will make everything more expensive
AI isn’t just making market research faster and cheaper—it’s making it better. Not by replacing human judgment, but by augmenting it. By helping researchers see more, dig deeper, and connect dots that were previously hidden in the noise, AI is enabling a step-change in the quality of insights teams can deliver.
When AI-powered marketing platform Wunderkind created its Restaurant Consumer Insights Report, it turned to MX8 Labs to conduct the consumer research for it. Here’s what the press had to say... Gen Z’s attitudes about dining out, restaurant discovery, apps and more (\Ad Age, \04/11/2025)
AI is cutting the cost of market research—but not in the way most people think. It’s not just about reducing headcount or slashing budgets. The real impact is broader and more democratizing: when insight gets cheaper, more people across an organization can afford to ask questions. And when more people ask questions, the volume and diversity of insights grow.
The promise of AI in market research has long been framed around efficiency: faster surveys, quicker reports, real-time dashboards. But what if speed isn’t just a nice-to-have? What if it’s the unlock for a deeper transformation—one where faster research leads to more research, richer insights, and better decisions?
Box office figures only tell us so much. After Disney released a slate of live-action remakes of classic animated favorites, we conducted a quick survey to determine how moviegowers felt about the strategy. Did Disney’s ‘Snow White’ marketing campaign leave it to the wolves? (\Marketing Brew, \03/28/2025)
Designing surveys isn’t just about asking the right questions—it’s about ensuring a smooth, logical flow that keeps respondents engaged and delivers clean, reliable data. Managing complex skip logic, branching paths, and validation rules can be a tedious and error-prone process. AI is changing this by automating and enhancing survey programming and logic checking. Here’s how AI simplifies and strengthens survey logic:
