For years, the ad testing world has been playing by the same rules: test your ad, wait 2-7 days for results (or longer if you’re working with a traditional agency), and consider that “fast.” But let’s be honest—business doesn’t move at that pace anymore.
In the high-stakes world of retail performance marketing, timing isn’t everything. It’s the only thing. Just ask Tim Glomb, Head of Global Content at Wunderkind, a performance marketing powerhouse that generates over $5 billion in annual revenue for its clients. For years, Tim’s team operated within the traditional market research playbook: a couple of big reports per year, painstakingly built through manual processes and outsourced vendors. Then MX8 Labs Labs entered the picture.
Market research is undergoing a quiet transformation. Not the kind that comes with sweeping declarations, but one that’s reshaping workflows, mindsets, and results from the inside out.
Modern Restaurant Magazine published an interview with MX8 Labs' Tyler Wade about our latest survey on the QSR restaurant industry. Among the highlights: The U.S. consumer is fast-moving and their appetite, no pun intended, for immediate results and gratification is at an all time high and growing. In all aspects of a consumer’s life — from the content they watch to the people they interact with, results are immediate and driven by technological changes. It’s no different in the QSR space.
The QSR industry isn't just heating up — it's evolving in real time. While convenience still rules, today's diners are making decisions based on far more than speed. Brand awareness, tech-savviness, and cultural connection are rewriting the rules of loyalty, visit frequency, and even menu design.
See AdExchanger's coverage of our launch news, including insights from customers that have used MX8 Labs to transform their market research activities. What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is trying to increase the speed of current marketing and customer survey results.
Today marks a pivotal moment for the market research industry as we officially announce the launch of MX8 Labs — a groundbreaking AI-powered survey platform designed to revolutionize how brands gather and utilize customer insights.
In an era where legacy brands dominate shelves and screens, a quiet revolution is underway: consumers are increasingly drawn to scrappy, creative challenger brands punching above their weight. But what makes someone pick Olipop over Coca-Cola? Or a niche skincare startup over L’Oréal?
Market research doesn’t end with data collection. In many ways, it begins there... at the intersection of analysis and communication, where raw numbers become actionable insights. But while writing reports is central to the value researchers deliver, it’s often one of the most time-consuming and repetitive tasks. MX8 Labs is changing that. With AI at its core, our platform makes reporting faster, more accurate, and infinitely more scalable. Here’s how.
By Megan Daniels, CEO, MX8 Labs In a landscape where researchers are asked to do more with less, artificial intelligence isn’t a threat; it’s the most valuable partner you haven’t fully tapped.
