News & releases
Reach Respondents Where They Already Are: SMS Surveys Are Here
Text-to-web click rates are falling. Interactive SMS surveys remove the click entirely — and the economics might surprise you.
Updates from MX8 Labs
News & releases
One Study, Any Language: Multilingual Surveys on MX8 Labs
Design once, field in any language, report in one place. Multilingual surveys are live on MX8 Labs.
Ideas & analysis
The New Shape of the 2030 Insights Team
By 2030, insight teams automate production, use synthetic respondents to explore at scale, and shift human effort to judgment and strategic influence.
Ideas & analysis
The End of the Sample Size Debate
Sample size was never the true bottleneck; AI and synthetic methods shift research constraints from respondent volume to hybrid model quality and calibration.
Ideas & analysis
You can't replace a researcher with AI
Automation does not eliminate research teams; it shifts their value from production to judgment, interpretation, and decision support as demand for insight accelerates.
Ideas & analysis
Rebuilding the market research stack
For the last thirty years, quant research has been built around a simple constraint: the tools were slow. Fieldwork took weeks. Cleaning and coding took longer. Logic was fragile, routing was manual, and every step required human oversight. Every research plan from brand tracking to message testing was shaped not by the question being asked, but by how much time and operational pain the system could tolerate.
Ideas & analysis
Four use cases for synthetic data you can use today
Most of the commentary around synthetic data falls into two camps: uncritical hype or outright dismissal. The reality, as ever, is more practical. Done right, synthetic data can radically accelerate research workflows. Done badly, it becomes a hall of mirrors. Today, we’re launching synthetic data in our platform. And we’re doing it the right way.
Studies & stories
Pharma Ads Fatigue: What Consumers Really Think and What Marketers Should Do Next
According to research conducted by the MX8 Labs team, pharmaceutical ads are giving consumers a headache. But the data reveals there may be a prescription for healthcare marketers. In a nationally representative study of over 600 U.S. adults, MX8 Labs uncovered a mix of trust, frustration, and a growing appetite for reform. The data paints a picture of a public that's grown tired of pharmaceutical ads and ready to rewrite the rules.
Ideas & analysis
Survey Fraud in 2026: What It Actually Looks Like
Crude tactics no longer dominate fraud in quantitative research. It is technical, distributed, and increasingly difficult to distinguish from legitimate respondent behavior. The infographic highlights the most common fraud vectors we see in live data today, and the picture is clear: modern fraud blends in.
News & releases
Measure What Matters: Brand Lift, Built In
Advertising effectiveness measurement with survey lift: compare outcomes, reproduce absolute and relative lift, and distinguish demographic matching from randomized causal evidence.