For decades, the economics of quantitative research have been defined by three constraints: cost, time, and respondent burden. Every part of the industry—methods, workflows, vendor models, even the calendar of insight—quietly assumes that research will always be slow, expensive, and difficult to execute repeatedly. AI automation directly challenges those assumptions.
From the chip aisle to the checkout page, brand collaborations are having a moment. They have evolved from fun gimmicks and one-off stunts to strategic, revenue-driving levers that often uplift brand recognition and relevance with more than a dash of inventiveness. And according to new research conducted by the MX8 Labs team, consumers are embracing these collabs with open arms. From Novelty to Norm: Brand Collabs Are Now Part of the Culture
In a digital world driven by data—where every scroll, click, and tap tells a story—marketers are betting that relevance is the most critical strategy for reaching customers. But are those bets paying off?
Today, MX8 Labs is proud to announce that Michael Collette has been appointed Chairman of its Board of Directors. Collette is a widely-recognized industry veteran who brings over three decades of experience, leadership and innovation to MX8 Labs and has a knack for being able to identify, evangelize and help grow groundbreaking media technology.
For years, the ad testing world has been playing by the same rules: test your ad, wait 2-7 days for results (or longer if you’re working with a traditional agency), and consider that “fast.” But let’s be honest—business doesn’t move at that pace anymore.
In the high-stakes world of retail performance marketing, timing isn’t everything. It’s the only thing. Just ask Tim Glomb, Head of Global Content at Wunderkind, a performance marketing powerhouse that generates over $5 billion in annual revenue for its clients. For years, Tim’s team operated within the traditional market research playbook: a couple of big reports per year, painstakingly built through manual processes and outsourced vendors. Then MX8 Labs Labs entered the picture.
Market research is undergoing a quiet transformation. Not the kind that comes with sweeping declarations, but one that’s reshaping workflows, mindsets, and results from the inside out.
Modern Restaurant Magazine published an interview with MX8 Labs' Tyler Wade about our latest survey on the QSR restaurant industry. Among the highlights: The U.S. consumer is fast-moving and their appetite, no pun intended, for immediate results and gratification is at an all time high and growing. In all aspects of a consumer’s life — from the content they watch to the people they interact with, results are immediate and driven by technological changes. It’s no different in the QSR space.
The QSR industry isn't just heating up — it's evolving in real time. While convenience still rules, today's diners are making decisions based on far more than speed. Brand awareness, tech-savviness, and cultural connection are rewriting the rules of loyalty, visit frequency, and even menu design.
See AdExchanger's coverage of our launch news, including insights from customers that have used MX8 Labs to transform their market research activities. What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is trying to increase the speed of current marketing and customer survey results.
