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Getting Started with MX8 Labs

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How To Guides

Getting Started with MX8 Labs
How to set up respondent sources
Reporting with MX8 Labs
Organizing and Managing Research
Survey logic best practices
How to query survey data with ChatGPT (Beta)
How to use Synthetic Twins

Core functionality

Setting up quotas
Multilingual surveys
Configuring how your survey looks
Open end coding in MX8 Labs
Interpreting Crosstabs
Traditional or Chat based survey experience?
Setting up any sample provider
Fielding surveys internationally
Setting up an interactive Twilio text respondent source
Fraud prevention measures
Weighted results FAQ
Editing Surveys with AI Copilot
Recoding and post-field data wrangling
Boosting sample size for specific audiences
How to set up first party data for your survey
Local data residency
Fixing survey problems
"Other (please specify)" questions
Privacy Compliance

Platform Reference

API Reference
Public API for Reporting and Agentic Analysis
IP Address Hygiene and Exposure Matching
Survey Programming Cookbook

Survey Instruments

Show Message
Number Question
Text Question
Consent Question
Select Question
Grid Rating Question
Multi Select Question
Grid Select Question
Multi Select Grid Question
Numeric Grid Question
This or That Question
Show Embedded Content
Show Image
This or That Rating Question
Secure Video Player
Ranking Question
MaxDiff Question
Net Promoter Score Question
Kid Picker Question
Location Question
Get All Children Question
Standard Screeners
Rating Question

Data Exports

SPSS Export Format
Wide Excel Format
Long Excel Format

Survey Programming Reference

AI-Enhanced Validation for Text Questions
Working with low incidence studies
Adding metadata to questions
Validating Complex Surveys on the MX8 Labs Research Platform
Validating Complex Surveys
Formating your survey text with markdown
Text Highlighter Question
Creating Calculated Variables
Using Advanced Python Features
Getting Help with Programming Market Research Surveys in Python Using ChatGPT

Survey Functions

Quotas
Verifying Phone Numbers
Calculated variables
Calling external APIs
Terminating Respondents
Least Fill
Media Functions
Metadata Tagging

Advanced methodologies

Setting Up A Conjoint Study
Choice-Based Conjoint
Understanding Stat Testing in MX8 Labs Reports
Including media in your survey
Running MaxDiff in the MX8 Labs Research Platform
Multi-Wave Reporting
Reporting lift against control groups
Creating template surveys with customizable blocks
Dial testing with MX8 Labs
Using "Gotcha" Questions in MX8 Labs to Improve Survey Quality

Tracking Ad Exposure

What Are Exposure Sources?

Using the MX8 Labs Pixel

Creating a Pixel Exposure Source
Verifying Exposure Data (Recent Exposures)

Server to Server Integration

Creating an S3 Snapshot Exposure Source
Server-Side File Delivery & Format Requirements
IP Hashing Rules for Exposure Data
Setting Up S3 Snapshot Delivery — Partner Checklist

Standard Screeners

US Nested Genpop
US Genpop
GB 16-54
GB Genpop
Australia Genpop

AI Prompt Library

Accelerate Survey Design with AI Assistance
MX8 Labs Survey Editing Guide: Using AI to Improve Structure, Logic & Language
Turn Research Goals into a Structured Survey Using AI

Article

Getting Started with MX8 Labs

This video gives a good overview of how to use the platform.

Survey Research. Streamlined with AI.

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