News & releases
Real-Time Weighting and Progress Tracking
You no longer have to wait for fieldwork to close before you start learning. In-field weighting and progress tracking are live on MX8 Labs.
News & releases
News & releases
Reach Respondents Where They Already Are: SMS Surveys Are Here
Text-to-web click rates are falling. Interactive SMS surveys remove the click entirely — and the economics might surprise you.
News & releases
One Study, Any Language: Multilingual Surveys on MX8 Labs
Design once, field in any language, report in one place. Multilingual surveys are live on MX8 Labs.
News & releases
Measure What Matters: Brand Lift, Built In
Advertising effectiveness measurement with survey lift: compare outcomes, reproduce absolute and relative lift, and distinguish demographic matching from randomized causal evidence.
News & releases
Michael Collette Joins MX8 Labs as Chairman of the Board
Today, MX8 Labs is proud to announce that Michael Collette has been appointed Chairman of its Board of Directors. Collette is a widely-recognized industry veteran who brings over three decades of experience, leadership and innovation to MX8 Labs and has a knack for being able to identify, evangelize and help grow groundbreaking media technology.
News & releases
Modern Restaurant Management Q&A
Modern Restaurant Magazine published an interview with MX8 Labs' Tyler Wade about our latest survey on the QSR restaurant industry. Among the highlights: The U.S. consumer is fast-moving and their appetite, no pun intended, for immediate results and gratification is at an all time high and growing. In all aspects of a consumer’s life — from the content they watch to the people they interact with, results are immediate and driven by technological changes. It’s no different in the QSR space.
News & releases
AdExchanger: MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz
See AdExchanger's coverage of our launch news, including insights from customers that have used MX8 Labs to transform their market research activities. What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is trying to increase the speed of current marketing and customer survey results.
News & releases
Out Of Beta, MX8 Labs Officially Launches To Unleash The Power Of Speed And Insight
Today marks a pivotal moment for the market research industry as we officially announce the launch of MX8 Labs — a groundbreaking AI-powered survey platform designed to revolutionize how brands gather and utilize customer insights.
News & releases
Welcoming Tyler Wade: MX8 Labs Chief Revenue Officer and Head of Partnerships
We’re thrilled to announce that Tyler Wade has joined MX8 Labs as our new Chief Revenue Officer and Head of Partnerships. With over 15 years of experience in market and advertising research, Tyler brings a wealth of knowledge and a proven track record of driving growth and innovation.
News & releases
Unlocking the future of market research
Welcome to the forefront of innovation in market research! Today, we embark on a journey to explore how artificial intelligence (AI) is reshaping the landscape of data collection and analysis. By understanding the specific inefficiencies that have long plagued the industry, we can better appreciate the transformative power of AI and its potential to revolutionize market research as we know it.