Chief Product & Technology Officer
Tom was Chief Data Scientist at Inscape and MarketCast. He founded data ventures later acquired by GfK, Ericsson, Verimatrix and MarketCast. His expertise includes AI, data fusion and measurement.
ExpertiseSurvey technology, data science and research automation.
LinkedIn : Tom Weiss (opens in a new tab)51 published articles · Page 2 of 6
As research teams grow, "everyone can do everything" stops being a feature and starts being a risk. Here's how role-based access changes how research platforms work at enterprise scale.
Read article: Who Sees What: Fine-Grained Permissions for Research TeamsDashboards show what happened. Insights explain why it matters and what to do about it. Most research teams have confused the two.
Read article: Why Your Dashboard Isn't an InsightThe API is the most important feature no one talks about.
Read article: The Research Agent Stack: Why Most Platforms Can't Be Automated (And What Changes When One Can)International research is where costs balloon fastest. It's also where AI-assisted platforms deliver the most dramatic savings.
Read article: Scaling Global Research Without Scaling Your TeamUse survey creative testing to diagnose clarity, relevance, and credibility before a live campaign. Separate illustrative CPM arithmetic from a platform quote or promised return.
Read article: Creative Contribution: Test the Idea Before MediaChat is our in-product AI assistant. It can now draft changes to the survey, report, or insight you have open, with every edit reviewed and applied by you.
Read article: Meet Chat: A Research Assistant That Takes ActionThe behavioral signals digital marketers have optimized on for fifteen years are fading all at once. The most durable input left is the one most teams have skipped: asking real people, fast enough to act on.
Read article: When the Signals Go Dark: Survey Research at Campaign SpeedForsta Decipher, formerly part of FocusVision, now sits inside the Qualtrics acquisition of Press Ganey Forsta. If you're weighing what that means for your roadmap, here's a modern alternative and a free trial to test it.
Read article: On Forsta Decipher? You Have Options, and a Free TrialThe best research platform is the one that doesn't try to do everything.
Read article: The Researcher's Stack: Tools That Actually Play Well TogetherBrand lift reports measure impact, but they need data first. Here's how to get exposure tracking working so your measurement actually means something.
Read article: Close the Loop on Ad Measurement: Exposure Tracking on MX8 Labs