Megan has more than 20 years of research experience at Forrester, Phoenix and MarketCast. She has led more than 60 analysts delivering research for AT&T, eBay, P&G, Microsoft and Liberty Mutual. Her expertise includes design, analysis, programming and fieldwork.
ExpertiseResearch leadership, study design and delivering research for clients.
Welcome to the forefront of innovation in market research! Today, we embark on a journey to explore how artificial intelligence (AI) is reshaping the landscape of data collection and analysis. By understanding the specific inefficiencies that have long plagued the industry, we can better appreciate the transformative power of AI and its potential to revolutionize market research as we know it.
Whether you're a freelance researcher or an in-house professional at a brand, the ability to conduct your own market research efficiently can significantly enhance your strategic insights. MX8 Labs, with its robust AI-driven platform, simplifies the process of designing, running, and analyzing consumer surveys. Here's a practical step-by-step guide to harnessing the full power of MX8 Labs for your market research needs.
The pace of business decision-making has accelerated dramatically. MX8 Labs is revolutionizing market research by dramatically speeding up the process.
Survey programming takes a long time on most platforms and we wanted to demonstrate just how easy it on MX8 Labs. Take a look at the video we made with our friends at Synthesia: Let us know what you think? \[contact-form-7 id="2d9c978" title="Sales contact form"]
A practical guide to integrating AI market research tools: audit your stack, choose a pilot, check outputs, and connect design, fieldwork, analysis, and reporting without losing control of the research.
AI market research can shorten programming, fieldwork, and analysis. Learn where researcher judgment still matters, how to validate outputs, and what to ask before choosing a platform.