Megan has more than 20 years of research experience at Forrester, Phoenix and MarketCast. She has led more than 60 analysts delivering research for AT&T, eBay, P&G, Microsoft and Liberty Mutual. Her expertise includes design, analysis, programming and fieldwork.
ExpertiseResearch leadership, study design and delivering research for clients.
See AdExchanger's coverage of our launch news, including insights from customers that have used MX8 Labs to transform their market research activities. What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is trying to increase the speed of current marketing and customer survey results.
Today marks a pivotal moment for the market research industry as we officially announce the launch of MX8 Labs — a groundbreaking AI-powered survey platform designed to revolutionize how brands gather and utilize customer insights.
In an era where legacy brands dominate shelves and screens, a quiet revolution is underway: consumers are increasingly drawn to scrappy, creative challenger brands punching above their weight. But what makes someone pick Olipop over Coca-Cola? Or a niche skincare startup over L’Oréal?
Market research doesn’t end with data collection. In many ways, it begins there... at the intersection of analysis and communication, where raw numbers become actionable insights. But while writing reports is central to the value researchers deliver, it’s often one of the most time-consuming and repetitive tasks. MX8 Labs is changing that. With AI at its core, our platform makes reporting faster, more accurate, and infinitely more scalable. Here’s how.
By Megan Daniels, CEO, MX8 Labs In a landscape where researchers are asked to do more with less, artificial intelligence isn’t a threat; it’s the most valuable partner you haven’t fully tapped.
We’re thrilled to announce that Tyler Wade has joined MX8 Labs as our new Chief Revenue Officer and Head of Partnerships. With over 15 years of experience in market and advertising research, Tyler brings a wealth of knowledge and a proven track record of driving growth and innovation.
With U.S. trade policy in a state of constant flux, confusion and anxiety are at all-time highs for both retailers and customers alike. Questions abound over how the shifting tariff situation will affect the global economy as a whole and consumers’ spending habits alike. Knowing how to speak to customers at highly volatile times like these is essential for companies hoping to set appropriate policies of their own in response. And for that, you don’t need more questions. You need more answers.
In a time when economic uncertainty and shifting trade policies dominate the headlines, Americans are increasingly aware of how global decisions might hit close to home.
Plenty of politicians and economists have weighed in on the ever-changing tariff situation. But what to consumers have to say? MX8 Labs conducted a quick survey to get the facts fast, and give marketers time to adjust in real-time. Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits \ (Digiday, \04/28/2025) Of the respondents, 75% are worried tariffs will make everything more expensive
When AI-powered marketing platform Wunderkind created its Restaurant Consumer Insights Report, it turned to MX8 Labs to conduct the consumer research for it. Here’s what the press had to say... Gen Z’s attitudes about dining out, restaurant discovery, apps and more (\Ad Age, \04/11/2025)
