Secure video and dial feedback
Test unreleased video and see where reactions change as people watch. Enable survey security for protected playback.
Copy and creative testing →For agencies
Ad testing for agencies with secure video and built-in methods.
Test unreleased video, compare competing messages and see how reactions differ by audience. The MX8 Labs Research Platform combines secure playback, flexible questionnaires and integrated reporting.
Test the video, message or campaign effect
MaxDiff and conjoint
Use MaxDiff to rank competing claims, or conjoint to compare attribute combinations.
Message and concept testing →Exposed and control comparisons
Compare awareness and intent between exposure groups, with audience cuts and uncertainty shown in the report.
Brand lift →How ad testing for agencies works
Compare reaction curves by audience to see where responses change during the video.
See a video dial study1. Program the questionnaire
Generate a study from your test plan in a Word document, then review the design, quotas, segments, and rotation before launch. Setup time depends on questionnaire complexity and review.
2. Recruit your audience
Real respondents across 70+ integrated panels, screened with real-time fraud and attention checks. With survey security enabled, DRM playback and watermarking help protect unreleased video during testing.
3. Compare preferences and feedback
Compare results by segment with significance testing and open-ended feedback coded into themes. Generate a report draft with the comparisons and respondents' reasons in one place.
Use survey feedback to select and refine ideas, then use live A/B tests to compare campaign performance. After launch, a survey-based brand lift study can compare brand outcomes between exposed respondents and a control group.
Scope the test before fielding
Pricing is quoted from survey length and respondent count, with no seat or feature fees. Sample and data-ingestion costs are separate where applicable. For pitch work, agree the audience, sample, and deadline before fielding to check whether the results can be ready for the meeting.
Common questions
How fast does an ad test come back?
A study can field in hours for readily available audiences. Timing depends on targeting, sample size, and survey length. Programming starts from your questionnaire document, and results update with significance testing as responses arrive.
Who controls the study and client recommendations?
Your researchers choose the design, validate AI-generated outputs, and make the client recommendations. The MX8 Labs Research Platform automates programming, fieldwork management, data processing, and report drafts.
How is this different from A/B testing the creative live?
A live A/B test compares performance during a campaign. A survey lets you compare ideas before launch and ask respondents about their reactions, including people who would not click an ad. Use those responses to select and refine creative, then test actual campaign performance in the media platform.
What can we test?
Static ads, video, hooks, thumbnails, concepts, claims, and message sets. Enable survey security for DRM-protected video, watermarks and short-lived media links. Use monadic or sequential monadic designs, MaxDiff or conjoint where appropriate, with open-ended feedback coded into themes. The number of ideas depends on survey length and sample size.
Test the creative before the spend.
Compare hooks, concepts and messages by segment, with the reasons behind respondents' preferences.