Ad concept testing
A survey lets you compare several ideas before committing media budget to them. Use the results to choose which concepts to develop and test in a live campaign.
For agencies
Ad testing for agencies, before the campaign launches.
MX8 Labs provides ad testing for agencies that need feedback before committing to media. Compare hooks, concepts, and messages with real respondents before launch. The platform reports results by segment and groups open-ended feedback into themes your team can review. Deliver the findings under your agency's brand and use them to refine the creative before launch.
What ad testing can tell your agency
Copy testing before production
Compare headlines, claims, and calls to action while they are still easy to change. Ask which wording people understand and believe, then use their feedback to refine the brief.
Message testing by audience
Ask what people understood, what they found convincing, and what put them off. Compare those responses by segment to identify messages or objections worth investigating.
How ad testing for agencies works
1. Brief becomes study
Your test plan — a Word document is enough — becomes a programmed study in minutes: monadic or sequential monadic design, quotas, segments, and rotation handled automatically.
2. Recruit your audience
Real respondents across 70+ integrated panels, screened with real-time fraud and attention checks. DRM playback and watermarking help protect unreleased video during testing.
3. Review preferences and feedback
Compare results by segment with significance testing and open-ended feedback coded into themes. Draft a report under your logo, ready for your team to review before the client meeting.
Use survey feedback to select and refine ideas, then use live A/B tests to compare campaign performance. After launch, a survey-based brand lift study can compare brand outcomes between exposed respondents and a control group.
Research under your agency's brand
Your team owns the client relationship and delivers the recommendations. Usage-based pricing charges per respondent-minute, with no platform-access fees. For pitch work, agree the audience, sample, and deadline before fielding to check whether the results can be ready for the meeting.
Common questions
How fast does an ad test come back?
A study can field in hours for readily available audiences. Timing depends on targeting, sample size, and survey length. Programming starts from your questionnaire document, and results update with significance testing as responses arrive.
Can we run it under our agency's brand?
Yes. Your agency can deliver reports using its own branding. Your team controls the study design, interpretation, and client recommendations, while MX8 Labs supplies the research platform.
How is this different from A/B testing the creative live?
A live A/B test compares performance during a campaign. A survey lets you compare ideas before launch and ask respondents about their reactions, including people who would not click an ad. Use those responses to select and refine creative, then test actual campaign performance in the media platform.
What can we test?
Static ads, video with DRM playback and watermarking, hooks, thumbnails, concepts, claims, and message sets. Use monadic or sequential monadic designs to compare responses by segment, with open-ended feedback coded into themes. The number of ideas depends on survey length and sample size.
Test the creative before the spend.
Compare hooks, concepts, and messages by segment, with reports under your brand.