Creative Testing
Run same-day ad and concept testing with real respondents and statistically significant output.
Explore Creative Testing →Survey Research.
Streamlined with AI.
Accelerate Insights.
Automate Operations.
Legacy
research
can't
keep up
57%
of business executives say they're missing opportunities because they can't make decisions fast enough
Businesses must respond to market shifts, competitive moves, and consumer sentiment in near real time.
Traditional research timelines—spanning weeks from design to delivery—no longer align with the speed of modern business.
“
Many teams still rely on traditional research and knowledge systems, resulting in slow time to insights and inefficient decision-making.
—Forrester Consulting, July 2025“
The insight cycle is too slow for the speed at which businesses now operate. By the time research is delivered, decisions have already been made.
—Zappi Insights Report, 2024“
Traditional research cycles are far too slow to keep up with the pace of customer expectations and decision-making today.
—Qualtrics XM Institute, 2024How it works:
Every step is automated.
Automated by default.
Editable and configurable by design.
Survey Programming and Setup
From word document to a fully programmed survey within five minutes.
Survey Quality Assurance
Link testing, simulating responses, and identifying logic errors.
Respondent Sourcing
Integrating with sources of respondents, managing quotas and fielding.
Report and Dashboard Setup
Configuring labels for each survey question and designing crosstab plans.
Data processing and reporting
Coding of open end responses, weighting and stat testing.
Days of setup...now in minutes
The MX8 Labs Research Platform is an AI-native research platform that automates every step from programming to insight, delivering full-fidelity intelligence in hours, not weeks.
1
Design your survey as normal
2
Deploy & program in minutes
3
Decide faster with real-time reports
Same insight quality,
same control...
exponential speed.
- Speed 80% faster delivery: End-to-end automation insights in hours, not weeks
- Savings 70% lower cost: freeing budgets for more testing
- Scale Across all verticals: creative, brand, and custom studies
- Sophistication Enterprise-grade research: automation without compromise
| Platform Requirements | Standard Schedule | MX8 Labs | Standard Cost | MX8 Labs |
|---|---|---|---|---|
| Survey writing | 2 days | ½ day | $2,500 | $1,500 |
| Survey programming | 3 days | ½ day | $4,000 | $250 |
| Link testing | 3 days | ½ day | $1,500 | $100 |
| Fielding | 3 days | 1 day | $5,000 | $2,200 |
| Data processing | 1 day | Instant | $2,000 | $100 |
| Open End Coding | 1 day | Instant | $1,000 | $50 |
| Reporting and Insights | 5 days | ½ day | $7,000 | $2,000 |
Case Study: Research 2x year to always on.
A global performance marketing firm that drives $5B in revenue for retail clients per year
BEFORE
- Only 2 foundational studies a year, which was the data to base their marketing on for the entire year.
- It took too long to get the insights back & the value was wasted
AFTER
- Over 40 studies run in the last year, with no increase in budget.
- Constant flow of insights to deliver to their client base to shape their strategies in real time
“
“MX8 Labs makes me look like the smartest marketer in the room.”
Decision speed is the differentiator.
Use the MX8 Labs Research Platform to run more studies, get answers faster, and convert insight into action while decision windows are still open.
Survey Automation
Automate programming, QA, fielding, and reporting to match research speed to business needs.
Explore Survey Automation →Replace Your Brand Tracker
Move from annual snapshots to continuous measurement and adapt your questions as markets shift.
Explore This Use Case →Wunderkind Case Study
See how Wunderkind scaled from two reports per year to 24 in eight months.
Read Case Study →