Research Insights
Same Day Creative Testing with Real Respondents
For years, the ad testing world has been playing by the same rules: test your ad, wait 2-7 days for results (or longer if you’re working with a traditional agen...
Latest updates from the team
Company News
How Wunderkind Turned Two Research Reports into 24 (And Counting)
In the high-stakes world of retail performance marketing, timing isn’t everything. It’s the only thing. Just ask Tim Glomb, Head of Global Content at Wunderkind...
Research Insights
The Research Revolution Has Arrived, Powered by AI
Market research is undergoing a quiet transformation. Not the kind that comes with sweeping declarations, but one that’s reshaping workflows, mindsets, and resu...
Press & Media
Modern Restaurant Management Q&A
Modern Restaurant Magazine published an interview with MX8's Tyler Wade about our latest survey on the QSR restaurant industry. Among the highlights: The U.S. c...
Research Insights
Fast Food, Faster Shifts: How Brand Awareness and Behavior Are Redrawing the QSR Map
The QSR industry isn't just heating up — it's evolving in real time. While convenience still rules, today's diners are making decisions based on far more than s...
Press & Media
AdExchanger: MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz
See AdExchanger's coverage of our launch news, including insights from customers that have used MX8 to transform their market research activities. What’s the po...
Company News
Out Of Beta, MX8 Officially Launches To Unleash The Power Of Speed And Insight
Today marks a pivotal moment for the market research industry as we officially announce the launch of MX8 Labs – a groundbreaking AI-powered survey platform des...
Research Insights
The Challenger Brand Opportunity: What Makes Consumers Take a Chance on David over Goliath
In an era where legacy brands dominate shelves and screens, a quiet revolution is underway: consumers are increasingly drawn to scrappy, creative challenger bra...
How-To
How to Automate Report Writing with MX8 Labs and Deliver Smarter Insights, Faster
Market research doesn’t end with data collection. In many ways, it begins there… at the intersection of analysis and communication, where raw numbers become act...
Industry Trends
AI Is Your Smartest Collaborator: How to Supercharge Market Research by Rethinking Questionnaire Design
By Megan Daniels, CEO, MX8 Labs In a landscape where researchers are asked to do more with less, artificial intelligence isn’t a threat — it’s the most valuable...