Research Insights
You can't replace a researcher with AI
Automation does not eliminate research teams; it shifts their value from production to judgment, interpretation, and decision support as demand for insight acce...
Latest updates from the team
Research Insights
Rebuilding the market research stack
Or why research stops being a deliverable and becomes infrastructure For the last thirty years, quant research has been built around a simple constraint: the to...
Research Insights
Four use cases for synthetic data you can use today
Or why “AI-generated” isn’t the same as made-up Most of the commentary around synthetic data falls into two camps: uncritical hype or outright dismissal. The re...
Research Insights
Pharma Ads Fatigue: What Consumers Really Think and What Marketers Should Do Next
According to research conducted by the MX8 Labs team, pharmaceutical ads are giving consumers a headache. But the data reveals there may be a prescription for h...
Research Insights
Survey Fraud in 2026: What It Actually Looks Like
Crude tactics no longer dominate fraud in quantitative research. It is technical, distributed, and increasingly difficult to distinguish from legitimate respond...
Company News
Measure What Matters: Brand Lift, Built In
Lift reports are now native to MX8 — isolate the real impact of exposure with automatic demographic matching and statistical controls.
Research Insights
When the cost of research collapses: how AI automation reshapes the economics of insight
For decades, the economics of quantitative research have been defined by three constraints: cost, time, and respondent burden. Every part of the industry—method...
Research Insights
Why Brand Collabs Are Winning Over Consumers
From the chip aisle to the checkout page, brand collaborations are having a moment. They have evolved from fun gimmicks and one-off stunts to strategic, revenue...
Research Insights
Is Personalization a Perk or a Problem? New Research Unpacks What Consumers Really Think About Ad Relevance
In a digital world driven by data—where every scroll, click, and tap tells a story—marketers are betting that relevance is the most critical strategy for reachi...
Company News
Michael Collette Joins MX8 Labs as Chairman of the Board
Today, MX8 Labs is proud to announce that Michael Collette has been appointed Chairman of its Board of Directors. Collette is a widely-recognized industry veter...