Research Insights

Research Insights

Pharma Ads Fatigue: What Consumers Really Think and What Marketers Should Do Next

According to research conducted by the MX8 Labs team, pharmaceutical ads are giving consumers a headache. But the data reveals there may be a prescription for healthcare marketers. In a nationally representative study of over 600 U.S. adults, MX8 Labs uncovered a mix of trust, frustration, and a growing appetite for reform. The data paints a picture of a public that's grown tired of pharmaceutical ads and ready to rewrite the rules.

Megan Daniels
Megan DanielsCEO
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Research Insights

When the cost of research collapses: how AI automation reshapes the economics of insight

For decades, the economics of quantitative research have been defined by three constraints: cost, time, and respondent burden. Every part of the industry—methods, workflows, vendor models, even the calendar of insight—quietly assumes that research will always be slow, expensive, and difficult to execute repeatedly. AI automation directly challenges those assumptions.

Tom Weiss
Tom WeissChief Product & Technology Officer
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Research Insights

Why Brand Collabs Are Winning Over Consumers

From the chip aisle to the checkout page, brand collaborations are having a moment. They have evolved from fun gimmicks and one-off stunts to strategic, revenue-driving levers that often uplift brand recognition and relevance with more than a dash of inventiveness. And according to new research conducted by the MX8 Labs team, consumers are embracing these collabs with open arms. From Novelty to Norm: Brand Collabs Are Now Part of the Culture

Megan Daniels
Megan DanielsCEO
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Research Insights

Fast Food, Faster Shifts: How Brand Awareness and Behavior Are Redrawing the QSR Map

The QSR industry isn't just heating up — it's evolving in real time. While convenience still rules, today's diners are making decisions based on far more than speed. Brand awareness, tech-savviness, and cultural connection are rewriting the rules of loyalty, visit frequency, and even menu design.

Megan Daniels
Megan DanielsCEO
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Research Insights

The Challenger Brand Opportunity: What Makes Consumers Take a Chance on David over Goliath

In an era where legacy brands dominate shelves and screens, a quiet revolution is underway: consumers are increasingly drawn to scrappy, creative challenger brands punching above their weight. But what makes someone pick Olipop over Coca-Cola? Or a niche skincare startup over L’Oréal?

Megan Daniels
Megan DanielsCEO
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Research Insights

From Chaos to Clarity: How Fast Data Turned Tariff Turmoil into Actionable Insight

With U.S. trade policy in a state of constant flux, confusion and anxiety are at all-time highs for both retailers and customers alike. Questions abound over how the shifting tariff situation will affect the global economy as a whole and consumers’ spending habits alike. Knowing how to speak to customers at highly volatile times like these is essential for companies hoping to set appropriate policies of their own in response. And for that, you don’t need more questions. You need more answers.

Megan Daniels
Megan DanielsCEO
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