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Research InsightsFor the last thirty years, quant research has been built around a simple constraint: the tools were slow. Fieldwork took weeks. Cleaning and coding took longer. Logic was fragile, routing was manual, and every step required human oversight. Every research plan from brand tracking to message testing was shaped not by the question being asked, but by how much time and operational pain the system could tolerate.
Or why “AI-generated” isn’t the same as made-up Most of the commentary around synthetic data falls into two camps: uncritical hype or outright dismissal. The re...
According to research conducted by the MX8 Labs team, pharmaceutical ads are giving consumers a headache. But the data reveals there may be a prescription for h...
Crude tactics no longer dominate fraud in quantitative research. It is technical, distributed, and increasingly difficult to distinguish from legitimate respond...
For decades, the economics of quantitative research have been defined by three constraints: cost, time, and respondent burden. Every part of the industry—method...
From the chip aisle to the checkout page, brand collaborations are having a moment. They have evolved from fun gimmicks and one-off stunts to strategic, revenue...
In a digital world driven by data—where every scroll, click, and tap tells a story—marketers are betting that relevance is the most critical strategy for reachi...
For years, the ad testing world has been playing by the same rules: test your ad, wait 2-7 days for results (or longer if you’re working with a traditional agen...
Market research is undergoing a quiet transformation. Not the kind that comes with sweeping declarations, but one that’s reshaping workflows, mindsets, and resu...
The QSR industry isn't just heating up — it's evolving in real time. While convenience still rules, today's diners are making decisions based on far more than s...
