Industry Trends

Research Ops as the Operating System for Insight

For decades, insights teams operated like project shops. Briefs came in, surveys went out. Decks were built. Recommendations delivered. Operations, if it existed at all, was the domain of scheduling, vendor management, documentation, and data wrangling. It was administrative support for a linear workflow: research as a service line. That model worked when research moved slowly, business moved slowly, and data production was expensive. But AI breaks that model completely.