Running research across markets has always meant one of two things: manage a complex, multi-vendor process with separate survey tools per language, or force respondents through a survey that wasn't designed for them. Neither is a good option.
MX8 now supports multilingual surveys natively. One survey, multiple languages, unified reporting.
How It Works
You design your survey once in your primary language. When you create respondent sources for additional markets, you select the target country and language, and the platform generates translations automatically. Each respondent source gets its own test link so you can preview the experience in every language before going live.
If you need professional review — and for high-stakes studies, you probably do — you can edit translations directly in the Translations tab or have one of our partner translation houses review them. The point is that the default path gets you to a working multilingual survey quickly, and the refinement path is there when you need it.
One Survey, Many Markets
The real power is in how this simplifies multi-market studies. You create one survey and set up a respondent source per country. Each source can target a different market with different language settings, but they all feed into the same dataset. In reporting, you can filter by country at the page level or report on all markets together.
This is particularly useful for tracking studies where consistency across waves and markets matters. You're not reconciling data from different tools or trying to harmonize question wording after the fact — it's all in one place from the start.
A Common Setup
A typical use case is fielding in the US with both English and Spanish respondent sources. The English source targets your general population audience. The Spanish source specifies Spanish as the language, and the survey is automatically translated. Your Hispanic respondents get a survey in their language; your reporting includes both groups, weighted and comparable.
The same approach scales to any number of markets. If your study covers the US, UK, Germany, and Brazil, you create a respondent source for each, select the appropriate country and language, and field them all from the same survey.
Getting Started
Multilingual surveys are available now on MX8 Labs. For a step-by-step walkthrough of setting up languages, reviewing translations, and configuring multi-market respondent sources, visit our documentation on multilingual surveys and fielding surveys internationally.